# Water Skin Lighter Bottle Reduces Plastic Weight By Tao | Published 2007-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-skin References: [springwise](http://www.springwise.com/food_beverage/water_skin_reduces_waste/index.php) & [sidel](http://www.sidel.com) Sidel has developed a new bottle, called NoBottle, which uses significantly [less plastic](https://www.trendhunter.com/trends/lucozade-packaging). Overall, the bottle drops the weight of a typical water bottle by roughly 1/3rd. The bottle is very flexible, meaning that when [you squeeze it, the shape changes](https://www.trendhunter.com/trends/twist-tottle) almost like a balloon. When you un-squeeze, the shape pops back. **Implications** - The NoBottle is definitely a better alternative to PET bottles -- especially if you're the environmentally conscious type. It's lightweight which adds to the convenience of portability and it's [eco](https://www.trendhunter.com/trends/sidel-starliter-still) so you're doing the earth and mother nature a favor. With its reusable capabilities, it'll be the perfect accessory to carry during jogs, workouts or any sporting event that you may be a part of. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** The NoBottle's reduced plastic usage and flexibility provides an opportunity for companies to create new sustainable packaging designs. - **Flexible Packaging:** The NoBottle's flexibility opens up opportunities for new packaging designs that can adjust to different shapes and sizes of products. - **Lightweight Packaging:** Sidel's development of a lighter bottle can spur innovation in creating lighter packaging for other products that require portability. ### Who This Affects Most - **Beverage Industry:** The NoBottle's impact on the beverage industry can encourage companies to develop more sustainable and portable packaging designs for drinks. - **Sporting Goods Industry:** The NoBottle can be utilized as a reusable and flexible hydration accessory during workouts and sports, presenting an opportunity for the sporting goods industry to develop products with similar functionalities. - **Consumer Goods Industry:** Sidel's development of a lighter bottle can inspire companies to create more lightweight and portable packaging designs for various consumer goods. ## Related on Trend Hunter - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Weight-Reducing Bottle Caps](https://www.trendhunter.com/trends/ecofusion-top.md) - [Ultra-Lightweight Champagne Bottles](https://www.trendhunter.com/trends/lightweight-champagne-bottle.md) - [Lightweight Sports Bottles](https://www.trendhunter.com/trends/the-sports-bottle.md) - [Nitrogen-Dosed Drink Packaging](https://www.trendhunter.com/trends/sidel-starliter-nitro-bottle.md) - [Liquid Dairy Product Packaging](https://www.trendhunter.com/trends/sidel-pet-bottle.md) - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md)