# Water-Skiing Elephants Animal Cruelty In The Name of PR Is Truly Wrong By TrendHead | Published 2009-03-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/water-skiing-elephants-what-the-pure-creatures-are-subjected-to-in-the-name References: [urlesque](http://www.urlesque.com/2009/03/02/last-shot-but-what-if-he-falls/) & [museumofhoaxes](http://www.museumofhoaxes.com/hoax/weblog/permalink/water_skiing_elephant/) Water-skiing elephants. I thought I had heard wrong, but no, this is actually a true story. Back in 1959, a New Yorker named Max Rosey pulled off this stunt as part of an elaborate pr-campaign for the opening of an amusement park. Elephants are known to love water, so perhaps this action sport venture was the best thrill of its life. It is hard to tell, but I cannot help feeling slightly worried for the poor creature being exploited for a publicity stunt. Check out the video too. Steady on now, don’t look down! Something like this couldn't fly today with activists like [PETA](https://www.trendhunter.com/trends/animal-intelligence) looking out for the welfare of animals; check out some of the [animal-rights campaigns](https://www.trendhunter.com/trends/max-mara-fashion-group) in the related trends below. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 21% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Animal Rights Campaigns:** Opportunities to innovate in creating more ethical and animal-friendly PR campaigns. - **Controversial Marketing Stunts:** Exploring non-exploitative and socially responsible ways to promote businesses and brands. - **Eco-friendly Advertising:** Innovating sustainable and environmentally conscious advertising methods. ### Industries Being Reshaped - **Marketing and Advertising:** Opportunities to create responsible and conscious promotional campaigns for businesses and brands. - **Animal Welfare:** Opportunities to enforce and promote ethical practices in animal-related industries and activities. - **Tourism and Entertainment:** Opportunities to foster sustainable and responsible tourism and entertainment practices. ## Related on Trend Hunter - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Outdoor Wildlife Exhibitions](https://www.trendhunter.com/trends/the-great-elephant-migration.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Interactive Transparency Tracking Tools](https://www.trendhunter.com/trends/transparency-tracking-tool.md) - [Dolphin Conservation Initiatives](https://www.trendhunter.com/trends/dolphin-conservation.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md)