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# Boater-Connecting Platforms
The RaftUp App Lets Water-Enthusiasts Discuss Communal Water Safety

By M | Published 2016-05-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/water-safety
References: [tech.co](http://tech.co/how-raftup-is-making-a-splash-this-summer-2016-05) & [raftup](http://www.raftup.com/)

RaftUp is a [social boating platform](https://www.trendhunter.com/trends/revaire) that allows consumers to connect digitally to improve communal water safety. The app offers a variety of features that help consumers boating in close quarters connect on emergencies, provide alerts and act as a mode of communication to alert first responders. The app is ideal for consumers with cottages looking to stay up-to-date with the community as well as having a back-up mode of communication in an emergency situation.

The design of RaftUp leads it to be a central hub for all things water safety, with access to information on what is going on in the area as well as first responder connectivity. Facets of the platform include a digital space for boaters to connect, share tips on places to visit and upcoming activities.

The app also provides a feature called '[Social SOS](https://www.trendhunter.com/trends/sos-light-app)' that can be used to alert nearby boaters of an emergency.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Social Boating Platforms:** Opportunity for creating digital platforms that connect boaters and enhance communal water safety.
- **Emergency Communication Apps:** Potential for developing apps that allow boaters to communicate with each other and alert first responders in emergency situations.
- **Water Safety Hubs:** Opportunity to create central hubs for water safety information, connecting boaters with important resources and first responder connectivity.

### Where This Applies

- **Mobile App Development:** Disruptive innovation opportunities in developing mobile apps for boating communities.
- **Water Safety Technology:** Potential for innovative technologies that enhance water safety and emergency communication for boaters.
- **Community Engagement Platforms:** Opportunity for platforms that connect water enthusiasts to share information, activities, and safety tips.

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