# Multifunctional Water Filters The 'MUV' Water Purification Filter Protects Users from Contaminants By Michael Hemsworth | Published 2016-06-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/water-purification-filter References: [thegadgetflow](http://thegadgetflow.com/portfolio/muv-adaptable-water-filter/) & [kickstarter](https://www.kickstarter.com/projects/940654468/muv-clean-safe-filtered-water-adapted-to-your-life?utm_source=kickbooster&utm_medium=referral&utm_content=link&utm_campaign=lylz0q01) Those who are concerned about the quality of water from the faucet or who are heading to a remote location without potable water will find the 'MUV' Water Purification Filter to be the ideal solution. Capable of being used in a variety of different ways, the 'MUV' is a rather [adaptable water filter](https://www.trendhunter.com/trends/qure) and can be used in-line, as a gravity system, on a bottle, with a pump or even as a straw. Contaminants that are commonly found in water including bacteria and viruses are removed by the 'MUV' Water Purification Filter with a percentage rating of 99.999% efficiency. Those looking to get their hands on the 'MUV' system can do so on the products [Kickstarter](https://www.trendhunter.com/trends/bath-haus) page where the device has already garnered almost double the funding goal. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Adaptable Water Filters:** The 'MUV' Water Purification Filter offers multiple usage options, creating an opportunity for customizable and versatile water filtration systems. - **High-efficiency Water Filters:** The 'MUV' Water Purification Filter boasts 99.999% efficiency in removing contaminants, opening doors for advancements in efficient water purification technology. - **Crowdfunding for Water Filters:** The success of the 'MUV' Water Purification Filter on Kickstarter demonstrates the potential for crowdfunding campaigns to support the development of innovative water filtration products. ### Where This Applies - **Water Filtration Systems:** The 'MUV' Water Purification Filter showcases the demand for adaptable and high-efficiency water filters, highlighting a disruptive innovation opportunity in the water filtration systems industry. - **Outdoor Adventure Gear:** The 'MUV' Water Purification Filter's versatility and effectiveness in remote locations suggest an opportunity for disruptive innovation in the outdoor adventure gear industry, with a focus on portable water purification devices. - **Crowdfunding Platforms:** The success of the 'MUV' Water Purification Filter's Kickstarter campaign presents a disruptive innovation opportunity for crowdfunding platforms to support projects related to water filtration and purification. ## Related on Trend Hunter - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Adaptable Water Purification Systems](https://www.trendhunter.com/trends/adaptable-water-purification-system.md) - [Multifaceted Water Filtration Kits](https://www.trendhunter.com/trends/water-filtration-kit.md) - [Powered Pitcher-Style Water Purifiers](https://www.trendhunter.com/trends/piurify-alchemy.md) - [Collapsible Water Filtration Bottles](https://www.trendhunter.com/trends/filtration-bottles.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Water Purifier Devices](https://www.trendhunter.com/trends/ladislamp-disinfection.md) - [Travel-Friendly Water Purification Products](https://www.trendhunter.com/trends/lifestraw-peak-series.md) - [Extra-Rugged Water Filter Systems](https://www.trendhunter.com/trends/gravity-filter-system.md)