# Charitable Devout Projects Socality's Water Project Raises Awareness Through Events and Meetups By Meghan Young | Published 2015-04-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-project References: [socality.org](http://www.socality.org/community/2015/water-project-roundup) Socality is an online space revolving around religion and spirituality that also expands into the real world through missions such as the Water Project. The latest community experience, which took over the previous month, the Water Project focused on bringing awareness to such an important resource. Through benefit concerts, art auctions and meetups held in 4 countries, it raised over $12,000 in addition to millions of social media impressions. Turning the conversation onto a specific topic, the Water Project highlights one of the basic reasons for Socality's existence: "Through our platforms we will help connect and create influencers for eternity and mobilize individuals to serve and impact their local communities," as is written on its website. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 22% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Socially Conscious Events:** Opportunity for businesses to create meaningful community experiences that raise awareness and support for important causes. - **Online-offline Integration:** Opportunity for businesses to create online communities that translate into real-world missions and events. - **Digital-physical Activism:** Opportunity for businesses to leverage digital platforms to mobilize individuals for social and environmental causes and take tangible action in the real world. ### Who This Affects Most - **Non-profit:** Non-profit organizations can leverage social media and events to raise awareness and funds for their causes. - **Event Planning and Management:** Event planners can help businesses create socially and environmentally conscious events that align with their values and mission. - **E-commerce and Retail:** Businesses can integrate socially conscious causes into their products and marketing campaigns to engage customers and make a positive impact. ## Related on Trend Hunter - [Clean Water Projects](https://www.trendhunter.com/trends/deepwater-well.md) - [Faith-First Online Platforms](https://www.trendhunter.com/trends/the-mission.md) - [High-Profile Clean Water Initiatives](https://www.trendhunter.com/trends/one-drop-foundation.md) - [Home-Building Tequila Initiatives](https://www.trendhunter.com/trends/adobe-brick-project.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Community-Focused Fundraising Campaigns](https://www.trendhunter.com/trends/communityfocused-campaign.md)