# Health-Focused Cinnamon Waters Juice Press's 'Water + Cinnamon' Offers Health Benefits By Joey Haar | Published 2017-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-plus-cinnamon References: [juicepress](https://juicepress.com/shop/waters/water-cinnamon/) & [wmagazine](https://www.wmagazine.com/story/infused-waters-beauty-trend) Cinnamon is a classic fall and winter flavor, but in the 'Water + Cinnamon' beverage from [Juice Press](https://www.trendhunter.com/trends/poppi-sodas), the spice serves more than just the taste buds. Juice Press created the [infused water](https://www.trendhunter.com/trends/sweetleafs-water-drops) not only for the taste but also for its health benefits, as cinnamon has been proven to provide a host of health benefits for those who consume it regularly. According to research, cinnamon is an anti-inflammatory, an anti-fungal, and a digestion aid. It has also been shown to reduce insulin resistance, thus helping the body to regulate sugar levels. As if the above health benefits weren't enough, Juice Press's Water + Cinnamon is made with Ceylon cinnamon rather than cassica cinnamon, the more common cinnamon used in cooking, because of its more powerful health benefits. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Cinnamon-based Beverages:** Juice Press's 'Water + Cinnamon' is leading the way in the creation of cinnamon-based beverages that offer health benefits beyond just taste. - **Functional Water:** 'Water + Cinnamon' highlights the up-and-coming trend of functional water - water that has added health benefits. - **Anti-inflammatory Foods and Beverages:** More and more people are seeking out anti-inflammatory foods and beverages, making cinnamon-infused drinks like 'Water + Cinnamon' a potentially disruptive innovation opportunity. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can take advantage of the functional water trend by incorporating ingredients like cinnamon into their products. - **Health and Wellness Industry:** Cinnamon-infused drinks like Juice Press's 'Water + Cinnamon' are a perfect fit for the health and wellness industry and can be marketed as an anti-inflammatory food product. - **Food Industry:** The food industry can also explore opportunities to incorporate cinnamon into their products and expand the use of this powerful spice beyond traditional baked goods. ## Related on Trend Hunter - [Cinnamon-Flavored Turmeric Coffees](https://www.trendhunter.com/trends/nutrocore.md) - [Apple Cinnamon Sparkling Water](https://www.trendhunter.com/trends/apple-cinnamon-sparkling-water.md) - [Sparkling Cinnamon Spice Beverages](https://www.trendhunter.com/trends/spindrift-spiced-apple-cider.md) - [Limited-Edition Flavored Waters](https://www.trendhunter.com/trends/winter-variety-pack.md) - [Fall Spice Apple Ciders](https://www.trendhunter.com/trends/fall-spice-apple-cider.md) - [Honey-Infused Organic Waters](https://www.trendhunter.com/trends/honey-infused-organic-water.md) - [Spiced Cinnamon Desserts](https://www.trendhunter.com/trends/pierres-ice-cream.md) - [Seasonal Apple-Based Drinks](https://www.trendhunter.com/trends/apple-forward-beverages.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md)