# Eco Water Pitchers The Soma Watcher Pitcher Purifies with a Coconut Shell Carbon Filter By Laura McQuarrie | Published 2015-04-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-pitcher References: [ifitshipitshere](http://www.ifitshipitshere.com/soma-pitcher/) & [drinksoma](https://www.drinksoma.com/products/pitcher) The Soma BPA-free plastic water pitcher has just been launched as a more affordable option to the sleek [glass Soma Carafe for water purification](https://www.trendhunter.com/trends/sungai-carafe). Just like the glass purifier, this new design is a marriage of practicality, aesthetics and sustainability. In comparison to the carafe, this pitcher holds four more glasses of water, which is perfect for a family household. What makes this pitcher so eco-friendly is its [coconut shell carbon filter](https://www.trendhunter.com/trends/oasium), sustainable white oak handle and its plant-based casing. Like any [water pitcher design](https://www.trendhunter.com/trends/water-filter-tumbler), these filters need replacing about every few months, but with each new filter purchase, the brand makes a donation to charity: water to ensure that clear drinking water can be had by more than just the people in a consumer's household. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Water Filtration:** Opportunity for developing alternative and eco-friendly methods of purifying drinking water. - **Affordable Water Pitchers:** Opportunity for creating cost-effective water pitcher designs without compromising on functionality and sustainability. - **Charitable Purchases:** Opportunity for brands to incorporate philanthropy in their business model by donating a portion of sales to charitable organizations. ### Where This Applies - **Water Filtration:** Disruptive innovation opportunity to revolutionize the water filtration industry with more sustainable and efficient purification methods. - **Product Design:** Opportunity for designers and manufacturers to create innovative and visually appealing water pitcher designs that are both cost-effective and eco-friendly. - **Non-profit & Cause Marketing:** Opportunity for non-profit organizations and brands to collaborate in order to create common goals and make a positive impact through charitable purchases. ## Related on Trend Hunter - [High-Speed Water Filters](https://www.trendhunter.com/trends/electric-water-filter-pitcher.md) - [Powered Pitcher-Style Water Purifiers](https://www.trendhunter.com/trends/piurify-alchemy.md) - [Water Filtering Pitcher Concepts](https://www.trendhunter.com/trends/osoi.md) - [Swedish-Engineered Water Purifiers](https://www.trendhunter.com/trends/aarke-purifier.md) - [Five-Stage Water Filtration Pitchers](https://www.trendhunter.com/trends/water-filtration-pitcher.md) - [Stackable Electricity-Free Water Filters](https://www.trendhunter.com/trends/electricityfree-water-filter.md) - [Hybrid Water Hydrogenators](https://www.trendhunter.com/trends/the-piurify-water-hydrogenator.md) - [Elegant Instant Water Filters](https://www.trendhunter.com/trends/tappwater-ecopro-compact.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md)