# Splashy Waterpark Ads Splashdown Waterpark's Ads Soak Everything in Sight By Laura McQuarrie | Published 2014-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/water-park-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/splashdown_waterpark_collateral_damage) & [splashdownpark](http://www.splashdownpark.ca/) To simulate what happens on its wet and wild rides, Splashdown Waterpark had a series of [fun water park ads](https://www.trendhunter.com/trends/turtle-splash-and-bubbles) created. The ads show people who are in the midst of shaking the water from their hair like dogs, getting absolutely everything around them completely drenched. In the ad blocks that surround the water park visitors, there are visible water stains and other [playful details](https://www.trendhunter.com/trends/3d-billboards) like a cartoon mascot who has brought out an umbrella, as well as a woman that is shielding herself from the spray. The clever ad is a fun way to show that when you decide to visit Splashdown Waterpark, it's guaranteed that you'll get wet on your own or thanks to someone else. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 33% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Advertising:** Creating ads that fully immerse consumers in the experience of a product or service, like the Splashdown Waterpark ads, can disrupt traditional advertising models and captivate audience attention. - **Interactive Marketing:** Engaging consumers in interactive marketing campaigns, where they become active participants in the advertising message, offers disruptive innovation opportunities to create memorable brand experiences. - **Visual Storytelling:** Using visual storytelling techniques, such as the Splashdown Waterpark ads, to convey a brand's message in a compelling and memorable way can disrupt traditional advertising methods and leave a lasting impact on consumers. ### Sectors Adopting This - **Theme Parks:** Incorporating immersive and interactive advertising techniques, like the Splashdown Waterpark ads, can revolutionize the way theme parks market their experiences and attract visitors. - **Advertising Agencies:** Exploring visual storytelling and interactive marketing strategies, inspired by the Splashdown Waterpark ads, can offer disruptive innovation opportunities for advertising agencies to create unique and captivating campaigns for their clients. - **Tourism and Leisure:** Adopting immersive and interactive advertising tactics, similar to the Splashdown Waterpark ads, can disrupt the tourism and leisure industry by enticing potential travelers with engaging and experiential promotional content. ## Related on Trend Hunter - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)