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# Mind-Boosting Water Packets
These Four Sigma Foods Water Packets Supply the Body with 'Mind Herbs'

By Laura McQuarrie | Published 2015-11-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/water-packets
References: [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=36042851&category=BEAUTY-WELLNESS) & [storeus.foursigmafoods](http://storeus.foursigmafoods.com/collections/adaptogenic-herbs/products/mind-herbs)

The 'Mind Herbs' water packets from Four Sigma Foods use a blend of pure herbs to: [improve memory, learning](https://www.trendhunter.com/trends/goodrays-1), encourage calm relaxation, reduce stress and restore balance in the body.

As a company that specializes in superfood products, this particular [water additive](https://www.trendhunter.com/trends/mio) is powered by four [potent adaptogens](https://www.trendhunter.com/trends/sekwl): eleuthero, gotu kola, goji berries and ahwagandha, traditionally used in Eastern medicine. The caffeine-free, sugar-free and gluten-free powder is said to have a bittersweet flavor and dissolves when added to cold water.

Since consuming water is so vital to health, many consumers are seeking enriched products like these that deliver more than just hydration. This includes beverages that are enhanced with vitamins, minerals and even caffeine to deliver a boost to instantly improve one's mental and physical state.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 40% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Mind-boosting Water Packets:** Consumers seeking enriched products that deliver more than just hydration.
- **Adaptogen Consumption:** Increasing interest in Eastern medicine and natural herbs like eleuthero, gotu kola, goji berries and ahwagandha.
- **Functional Beverages:** Growing demand for beverages enriched with vitamins, minerals, and caffeine to improve mental and physical state.

### Who This Affects Most

- **Health and Wellness:** Opportunity to develop supplements, functional beverages and refreshing products that promote good health and wellbeing.
- **Food and Beverage:** Innovation and development of new water packets, instant tea and other beverage products with adaptogenic properties.
- **Natural Medicine Industry:** Further development of products based on natural herbs and adaptogens to meet the growing demand for functional and natural remedies.

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