# Birch Water Packages The Branded Packaging for 'Tapped' Water Looks Like the Tree It Comes From By Cadhla Gray | Published 2015-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-packages References: [lovelypackage](http://lovelypackage.com/tapped-birch-water/) & [bpando.org](http://bpando.org/2015/10/27/package-design-tapped-birch-water/) Joining the likes of 'Boxed Water' and the 'Voss' glass bottles, these birch water packages boast packaging that is equally as unique as the liquid inside them. With more tasty alternatives to water like [coconut and maple water gaining popularity](https://www.trendhunter.com/trends/coconut-water-brand), 'Tapped' birch water from Finland is joining the list. The eye-catching water packages read, "Made by the forests of Finland," branding themselves as an organic elixir. Each vessel is a [cylindrical can made from paperboard](https://www.trendhunter.com/trends/elopak-paperboard) -- the recyclable product looks like a birch tree and appeals to consumers' love of nature and the environment. With a bright pop of color, the packages manage to borrow from the branding of sugary pops or juices, instead of looking like an organic potion. While the beverages themselves are unique, coming in flavors like '[Apple](https://www.trendhunter.com/trends/heineken-ireland) and Root Ginger,' the 'Horse' designers manage to brand and package the water in a unique and enticing way. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Branded Packaging:** Opportunity for disruptive innovation in creating unique and eye-catching packaging designs that stand out in a crowded market. - **Alternative Waters:** Opportunity for disruptive innovation in developing new and unique flavored waters beyond traditional options like coconut and maple water. - **Nature-inspired Packaging:** Opportunity for disruptive innovation in designing packaging that mimics elements of nature to appeal to consumers' love of the environment. ### Where This Applies - **Beverage Packaging:** Opportunity for disruptive innovation in creating innovative packaging solutions for various beverage products. - **Non-alcoholic Beverage:** Opportunity for disruptive innovation in developing and marketing new types of non-alcoholic beverages, such as flavored birch water. - **Sustainable Packaging:** Opportunity for disruptive innovation in the development of eco-friendly packaging materials and solutions for various industries. ## Related on Trend Hunter - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Custom-Printed Water Packaging](https://www.trendhunter.com/trends/tetra-pak-2.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md)