# Flower Seed Snack Puffs Taali's Water Lily Pops are Light, Crunchy Superfood Snacks By Laura McQuarrie | Published 2018-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-lily-pops References: [projectnosh](https://www.projectnosh.com/food-wire/2018/taali-launches-water-lily-pops/) & [taalifoods](https://www.taalifoods.com/) One of the co-founders of Taali, Aditya, notes that "we found that most snacks are highly processed, fried or made of ingredients like potato, corn and wheat," and set out to create a bette-for-you alternative with Water Lily Pops. True to their name, the [light and crunchy superfood snacks](https://www.trendhunter.com/trends/cob-snacks) are made from popped water lily seeds and boast plenty of flavor from minimal ingredient additions. The vibrant flavors offered by the brand include Himalayan Pink Salt, White Cheddar, Sriracha Spice, Tikka Masala and Tangy Turmeric, which pairs the highly anti-inflammatory ingredient with tamarind, mint and mango powder. In terms of how the Water Lily Pops from Taali compare to other products, particularly [ready-to-eat popcorn](https://www.trendhunter.com/trends/popcornaa), the snacks are lower in fat and calories and higher in protein. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Healthy Snack Alternatives:** Creating better-for-you snack options that are lower in fat and calories and higher in protein. - **Popped Seeds:** Using popped water lily seeds as a nutritious and flavorful base for snack products. - **Unique Flavor Combinations:** Innovative combinations of ingredients like tamarind, mint, mango powder, and turmeric for unique and vibrant flavors. ### Industries Being Reshaped - **Snack Food Industry:** Opportunity to develop and market healthier snack alternatives that cater to health-conscious consumers. - **Superfood Industry:** Utilizing nutrient-rich ingredients, like popped water lily seeds, to create innovative and nutritious snack options. - **Flavoring Industry:** Exploring new and unique flavor combinations to enhance the taste and appeal of snack products. ## Related on Trend Hunter - [Plant-Based Puffed Grain Snacks](https://www.trendhunter.com/trends/tosi-superpops.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Air-Popped Lentil Snacks](https://www.trendhunter.com/trends/taylors-lentil-waves.md) - [Airy Veggie Snacks](https://www.trendhunter.com/trends/simply-lays-veggie-poppables.md) - [Baked Pea Flour Snacks](https://www.trendhunter.com/trends/crunchy-pops.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Baked Lentil Puffs](https://www.trendhunter.com/trends/baked-lentil-puffs.md) - [Puffed Veggie-Packed Snack Products](https://www.trendhunter.com/trends/caulipuffs.md) - [Algae-Infused Popcorn Snacks](https://www.trendhunter.com/trends/pop-zero-popcorn.md)