# Floral Popped Seed Snacks Zenko Superfoods' Water Lily Pops are Eco-Friendly, Light & Crunchy By Laura McQuarrie | Published 2019-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-lily-pop References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/07/zenko-water-lily-pops.html) & [zenkosuperfoods](http://www.zenkosuperfoods.com/) Singapore-based [Zenko](https://www.trendhunter.com/trends/roasted-edamame-beans) Superfoods makes Water Lily Pops from [popped seeds](https://www.trendhunter.com/trends/superseed-snack-clusters) that are healthy, environmentally friendly and supportive of local farming communities. The snacks are offered in a range of unique flavors like Himalayan Pink Salt, Cheese and Herbs, Coconut, Cream and Onion, Peri-Peri and sweet Cinnamon Caramel. The entirety of the packaging for Zenko Superfoods' Water Lily Pops tells the story of the product, including how the seeds are harvested from the water, traditionally roasted and popped. Naturally, the snacks are plant-based, gluten-free and prepared without artificial ingredients. While many consumers appreciate the [light texture of puffed snacks](https://www.trendhunter.com/trends/bsides-crunch-puffs), these ones offer a simple and natural way to enjoy a crunchy snack without too many ingredients or unnecessary additives. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Snacks:** There is an opportunity for disruptive innovation in creating more eco-friendly snacks like Zenko Superfoods' Water Lily Pops. - **Plant-based Snacks:** The growing demand for plant-based snacks presents an opportunity for disruptive innovation in developing new and flavorful options like Water Lily Pops. - **Minimal Ingredient Snacks:** The trend towards minimal ingredient snacks provides an opportunity for disruptive innovation in creating healthy and flavorful snacks like Zenko Superfoods' Water Lily Pops. ### Where This Applies - **Healthy Snack Food Industry:** The healthy snack food industry can leverage the trend of eco-friendly and plant-based snacks to develop innovative products and attract conscious consumers. - **Gluten-free Food Industry:** The gluten-free food industry can explore the trend of minimal ingredient snacks to create new gluten-free options that meet the demand for healthy and flavorful snacks. - **Sustainable Farming Industry:** The sustainable farming industry can benefit from the trend of eco-friendly snacks by partnering with companies like Zenko Superfoods to cultivate water lilies for popped seed snacks. ## Related on Trend Hunter - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Plant-Based Puffed Grain Snacks](https://www.trendhunter.com/trends/tosi-superpops.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Algae-Infused Popcorn Snacks](https://www.trendhunter.com/trends/pop-zero-popcorn.md) - [Puffed Produce Snacks](https://www.trendhunter.com/trends/puffed-veggie-and-fruit-snacks.md) - [Airy Veggie Snacks](https://www.trendhunter.com/trends/simply-lays-veggie-poppables.md) - [High-Protein Pea Chips](https://www.trendhunter.com/trends/origin-nutrition.md) - [Baked Lentil Puffs](https://www.trendhunter.com/trends/baked-lentil-puffs.md) - [Lightly-Textured Vegan Snacks](https://www.trendhunter.com/trends/sweet-potato-poppers.md)