# Versatile Jelly Lip Stains MILK MAKEUP Introduced Two New Shades to its Cooling Water Jelly Tints By Debra John | Published 2024-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/water-jelly-tints References: [sephora](https://www.sephora.com/ca/en/product/milk-makeup-cooling-water-jelly-tint-lip-cheek-blush-stain) & [instagram](https://www.instagram.com/p/DAGk3GpphVy/)  [MILK MAKEUP](https://www.trendhunter.com/trends/milk-makeup-2) is expanding its 'Cooling Water Jelly Tints' collection with the addition of two new shades. This innovative bouncy jelly stain delivers a cooling effect and provides a vibrant and lightweight stain for the lips and cheeks. Starting September 26, the collection will introduce two new shades, 'FIZZ' and 'FRESH.' FIZZ, a "soft peach tone, offers a gentle warmth, while FRESH, a warm baby pink, adds a subtle hint of color for a fresh-faced look." As a result, the Cooling Water Jelly Tint collection will now feature six shades, catering to a broader range of skin tones. Furthermore, the Cooling Water Jelly Tint is formulated with "90% natural ingredients and is vegan, cruelty-free, and non-comedogenic." Additionally, aloe provides soothing and refreshing benefits, and seawater contributes hydration along with a cooling effect. These features highlight MILK MAKEUP's focus on integrating innovative cosmetic solutions with skin-loving ingredients. Image Credit: MILK MAKEUP ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 49% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Ingredient Cosmetics:** Products formulated with high percentages of natural ingredients appeal to the growing consumer demand for clean, safe, and eco-friendly cosmetics. - **Multi-functional Beauty Products:** Beauty items that can multitask, like lip and cheek tints, streamline routines and provide a versatile option for consumers. - **Cooling Beauty Innovations:** Cosmetic products that offer a cooling effect provide added sensory benefits, enhancing the application experience. ### Where This Applies - **Cosmetics:** The cosmetics industry stands to benefit significantly from formulations that prioritize natural ingredients and multifunctional uses. - **Skincare:** Innovations that incorporate soothing and hydrating elements in beauty products blur the lines between skincare and makeup. - **Vegan and Cruelty-free Products:** Rising consumer expectations for ethical and animal-friendly beauty products create opportunities for brands that commit to vegan and cruelty-free formulations. ## Related on Trend Hunter - [Cooling Multi-Use Jelly Tints](https://www.trendhunter.com/trends/cooling-water-jelly-tint.md) - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Color-Changing Jelly Tints](https://www.trendhunter.com/trends/phreeze.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Hydrating Jelly-Style Makeup Tints](https://www.trendhunter.com/trends/clean-fresh-jelly-water-tint.md) - [Hydrating Longwear Skin Tints](https://www.trendhunter.com/trends/hydro-grip-gel-tint.md) - [Buildable Jelly-Style Lip Tints](https://www.trendhunter.com/trends/narins-beauty.md) - [Milky Lip Oil Shades](https://www.trendhunter.com/trends/juicy-glass-lip-oil.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md)