# Refillable Purified Water Bottles PATHWATER Sells Reverse Osmosis Water in Reusable Bottles By Laura McQuarrie | Published 2019-02-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-in-reusable-bottles References: [prnewswire](https://www.prnewswire.com/news-releases/super-bowl-champion-vernon-davis-invests-in-pathwater-the-new-hybrid-300791099.html) & [drinkpathwater](https://drinkpathwater.com/pages/the-bottle) When it comes to hydrating themselves with water, consumers are faced with the decision of investing in an empty reusable bottle or purchasing a single-use product in plastic packaging—but PATHWATER is out to change this by offering purified water in [reusable bottles](https://www.trendhunter.com/trends/evian-and-wimbledon). PATHWATER's purified reverse osmosis water is sold in refillable bottles that offer convenience and help to cut down on the use of single-use plastics that are being brought into the world. As this issue is one that [Washington Redskins](https://www.trendhunter.com/trends/battery-sustainability)' Vernon Davis is passionate about, particularly with the prevalence of single-use plastics in the [NFL](https://www.trendhunter.com/trends/twoperson-backpacking-tent), he has aligned himself with the company and its mission to set a new standard within the beverage industry and beyond. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Refillable Purified Water Bottles:** Opportunity for companies to offer purified water in reusable bottles, addressing the issue of single-use plastics. - **Cutting Down Single-use Plastics:** Trend of offering refillable bottles to reduce the use of plastic packaging for beverages. - **Partnerships with Influencers:** Collaborating with influential individuals like Vernon Davis to raise awareness and promote sustainable alternatives in the beverage industry. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity for companies to introduce refillable water bottle options and minimize single-use plastics. - **Sports Industry:** Opportunity to partner with athletes and sports teams to promote environmentally friendly practices and reduce plastic waste. - **Sustainability Industry:** Chance for businesses to align themselves with sustainability goals by offering refillable water bottles as a sustainable alternative. ## Related on Trend Hunter - [BYO Bottle Drink Stations](https://www.trendhunter.com/trends/refilled-refiller-stations.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Doll-Inspired Beach Bottles](https://www.trendhunter.com/trends/path.md) - [Refillable Smart Supplement Bottles](https://www.trendhunter.com/trends/desert-harvest.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Recycled Chlorophyll Water Bottles](https://www.trendhunter.com/trends/100-rpet-bottle.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Portable Hydration Kits](https://www.trendhunter.com/trends/karma-water-1.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md)