# Water In A Box Sustainable Water Company Says It's Better For The Environment By Vincent Salera | Published 2009-03-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/water-in-a-box-sustainable-water-company-says-its-better-for-the-environmen References: [boxedwaterisbetter](http://www.boxedwaterisbetter.com/hello/learn.html) With [wine in a box](https://www.trendhunter.com/trends/maddalena-riboli), it was only a matter of time before we saw water in a box. Boxed Water, located in Grand Rapids, Michigan, has begun producing boxed water with 90% of the [boxed water container](https://www.trendhunter.com/trends/elopak-paperboard) being made from a renewable resource. The refillable boxes are shipped flat and are to be filled on an on-demand basis. Most bottled water companies ship their empty bottles to be filled, then ship them back for consumption. **Implications** - Say goodbye to [plastic water bottles](https://www.trendhunter.com/trends/anew), water cartons are the green way of the future. The cartons are easily recyclable and flatten to their original state after use, making them easy to break down. And if that wan't enough, the company intends to give back 20% of their profits to the conservation of water and trees. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 17% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Boxed Water:** The rise of boxed water as a sustainable alternative to plastic water bottles presents opportunities for companies to innovate in packaging and distribution. - **Renewable Containers:** The increasing use of renewable materials in packaging, such as the 90% renewable resource container used in boxed water, creates potential for disruptive innovation in the materials industry. - **Eco-conscious Giving Back:** The trend of companies giving back a portion of their profits, like Boxed Water's plan to donate 20% towards water and tree conservation, provides a chance for disruption in the corporate social responsibility sector. ### Who This Affects Most - **Packaging:** The rise of boxed water highlights the need for innovative packaging solutions that are sustainable and easily recyclable. - **Materials:** The increasing use of renewable resource containers in the beverage industry presents opportunities for disruptive innovation in materials engineering and development. - **Corporate Social Responsibility:** The trend of companies giving back a portion of their profits to environmental causes, like Boxed Water's support for water and tree conservation, offers opportunities for disruptive innovation in the corporate social responsibility sector. ## Related on Trend Hunter - [Dino-Themed Water Cartons](https://www.trendhunter.com/trends/boxed-water-cartons.md) - [Wooden Wine Boxes](https://www.trendhunter.com/trends/boxt.md) - [Hydrating Wine Boxes](https://www.trendhunter.com/trends/water-and-wine.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md)