# Water-Enhancing Tablets Hab's "Naturally Flavored Bits" Promise to Make Boring Water Better By Laura McQuarrie | Published 2020-10-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-enhancing References: [bevnet](https://www.bevnet.com/news/2020/gallery-septembers-new-products/#pic-13) & [drinkhab](https://drinkhab.com/) When it comes to water enhancing, flavored water lovers usually have to resort to the use of [single-use sachets with powder inside](https://www.trendhunter.com/trends/complete-hydration-powder) or carry around a small, liquid-filled pod. Hab offers a travel-friendly and plastic-free way for people to [flavor their water](https://www.trendhunter.com/trends/hydration-drink-flavors) with its "naturally flavored bits." The water enhancers are available in fresh Lemon-Lime and Clementine varieties, each of which contains just two calories and [a dose of Vitamin C](https://www.trendhunter.com/trends/waterdrops-fusion-collection). Free from any artificial ingredients, the bits are designed to be added to water so that it can be enriched with flavor and added benefits in a sustainable way. The naturally flavored, water-enhancing bits are said to have a light and refreshing flavor that makes "boring water better." Image Credit: Hab ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Water Enhancers:** The rise of sustainable water enhancers presents an opportunity for businesses to meet consumer demand for natural and plastic-free options. - **Convenient Flavored Water Solutions:** The demand for convenient, on-the-go flavored water solutions creates an opportunity for innovative products like travel-friendly water enhancers. - **Healthy and Natural Water Additives:** The trend towards healthy and natural alternatives in the beverage industry offers an opportunity for businesses to develop water additives with added benefits like vitamins and minerals. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the water-enhancing trend by creating new product offerings such as natural and flavored water additives. - **Health and Wellness Industry:** The health and wellness industry can take advantage of the growing demand for healthy water alternatives by developing innovative water enhancers with added benefits like vitamins and minerals. - **Packaging Industry:** The rise of sustainable water enhancers presents an opportunity for the packaging industry to develop eco-friendly, plastic-free packaging solutions for flavored water additives. ## Related on Trend Hunter - [Flavor-Enhancing Hydration Solutions](https://www.trendhunter.com/trends/sweetleafs-water-drops.md) - [Iced Tea Water Enhancers](https://www.trendhunter.com/trends/waterdrop-microdrinks.md) - [Apple-Flavored Hydration Cubes](https://www.trendhunter.com/trends/limited-time-microdrink.md) - [Lemonade-Flavored Hydration Cubes](https://www.trendhunter.com/trends/pink-lemonade-microdrink.md) - [Flavorful Electrolyte Hydration Tablets](https://www.trendhunter.com/trends/plink-hydration.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Daily Hydration Gummies](https://www.trendhunter.com/trends/hydro-gummy.md) - [Festive Water Enhancer Pods](https://www.trendhunter.com/trends/air-up-christmas-cheers.md) - [Next-Gen Hydration Bottles](https://www.trendhunter.com/trends/gen2-pab.md)