# Alkalizing Water Enhancers The 'pHit' Alkaline Water Enhancers Transform Acidic Beverages By Michael Hemsworth | Published 2017-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-enhancers References: [kickstarter](https://www.kickstarter.com/projects/1768839802/phit-the-worlds-first-alkaline-water-enhancer) Many of the beverages that we consume are quite acidic which can have negative effects on the body, so the 'pHit' Alkaline Water Enhancers are intended to provide a means of eliminating this from being an issue. The 'pHit' enhancers work by being added to plain water and instantly go to work provide a delicious flavor that doesn't come at the expense of your health like other acidic options on the market. The 'pHit' Alkaline Water Enhancers come in a variety of different flavor options and work like other enhancers to [flavor your water](https://www.trendhunter.com/trends/hydration-drink-flavors), but won't create an acidic beverage for you to consume. The enhancers are flavorful yet don't have [any calories or sugar](https://www.trendhunter.com/trends/boost-water), which makes them suitable for incorporating into virtually any lifestyle. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Alkaline Water Enhancers:** Opportunity for disrupting the beverage industry by providing a healthy alternative to acidic beverages. - **Phit Alkaline Water Enhancers:** Opportunity for disrupting the flavor enhancer market by offering flavorful options without adding calories or sugar. - **Eliminating Acidic Beverages:** Opportunity for disrupting the health and wellness industry by promoting the elimination of acidic beverages for better well-being. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for utilizing alkaline water enhancers to create new healthy beverage options. - **Flavor Enhancer Market:** Opportunity for introducing pHit alkaline water enhancers as a healthier alternative in the flavor enhancer market. - **Health and Wellness Industry:** Opportunity for promoting the elimination of acidic beverages and offering healthier alternatives in the health and wellness industry. ## Related on Trend Hunter - [Concentrated Customizable Drink Mixes](https://www.trendhunter.com/trends/new-water-enhancers.md) - [Botanical Water Enhancers](https://www.trendhunter.com/trends/botanical-water-enhancers.md) - [Replenishing Bubbly Beverages](https://www.trendhunter.com/trends/hint-sparkling-water.md) - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Flavorful Rehydration Accelerators](https://www.trendhunter.com/trends/rehydration-accelerator.md) - [Ionized Alkaline Waters](https://www.trendhunter.com/trends/ionized-alkaline.md) - [Hydrogen-Infused Health Drinks](https://www.trendhunter.com/trends/h2-beverages.md) - [Flavor-Enhancing Hydration Solutions](https://www.trendhunter.com/trends/sweetleafs-water-drops.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md)