# Enriched Flavored Water Enhancers The Ofélia Powders Offer Naturally Sweetened Taste Supplements By M | Published 2016-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-enhancer References: [trndmonitor](https://trndmonitor.com/packaging-spotlight-ofelia/) & [sweetyand.co](http://sweetyand.co/portfolio/ofelia/) Meeting the quota for daily water intake can be hard for many consumers that struggle with the bland and somewhat boring taste of water, making the Ofélia [water enhancers](https://www.trendhunter.com/trends/mio) a natural way to mask the flavor with fruity tastes. The enhancer is offered in an [easily dissolvable powdered format](https://www.trendhunter.com/trends/powdered-hydration-supplements) that is filled with natural ingredients and added minerals to create a wholesome beverage that is good for the body. The Ofélia products offer a convenient way for consumers to up their water intake that doesn't add fillers or additives to the uncontaminated beverage. Instead the products feature natural and fruit-based ingredients designed to improve the taste of the liquid without compromising the drink's natural purity. The powders also include [added minerals to boost health benefits](https://www.trendhunter.com/trends/water-plus-supplements). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Water Enhancers:** Disruptive innovation opportunity: Develop water enhancers using natural and fruit-based ingredients to improve taste and promote healthy hydration. - **Convenient Powdered Water Enhancers:** Disruptive innovation opportunity: Create dissolvable powdered water enhancers that are easy to use and offer a quick way to enhance the flavor of water. - **Health-boosting Water Enhancers:** Disruptive innovation opportunity: Formulate water enhancers with added minerals and nutrients to provide additional health benefits while improving taste. ### Where This Applies - **Beverage Industry:** Disruptive innovation opportunity: Develop innovative water enhancer products that cater to consumers seeking tastier and healthier beverage options. - **Health and Wellness Industry:** Disruptive innovation opportunity: Exploit the growing demand for natural and healthy products by offering water enhancers that promote hydration and well-being. - **Convenience Packaging Industry:** Disruptive innovation opportunity: Design convenient packaging solutions for dissolvable powdered water enhancers that ensure easy and mess-free usage on the go. ## Related on Trend Hunter - [Flavor-Enhancing Hydration Solutions](https://www.trendhunter.com/trends/sweetleafs-water-drops.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Fruit-Powered Hydration Sticks](https://www.trendhunter.com/trends/drywater.md) - [Botanical Water Enhancers](https://www.trendhunter.com/trends/botanical-water-enhancers.md) - [6-in-1 Hydration Powders](https://www.trendhunter.com/trends/complete-hydration-powder.md) - [Concentrated Customizable Drink Mixes](https://www.trendhunter.com/trends/new-water-enhancers.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Daily Hydration Drink Mixes](https://www.trendhunter.com/trends/hydration-drink-mixes.md) - [Iced Tea Water Enhancers](https://www.trendhunter.com/trends/waterdrop-microdrinks.md)