<!-- canonical: https://www.trendhunter.com/trends/water-during-pregnancy -->
<!-- robots: noindex -->

# Pregnancy Care Water
'WaterBaby' Offers an Enriched Way to Consume Water During Pregnancy

By Laura McQuarrie | Published 2015-11-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/water-during-pregnancy
References: [waterbaby.co](http://www.waterbaby.co/)

While it's essential to drink water during pregnancy, WaterBaby is specifically formulated to hydrate expectant mothers, as well as supply them with the required amount of [folic acid and other important nutrients](https://www.trendhunter.com/trends/pink-stork) needed.

WaterBaby comes in three award-winning flavor types (Care, Calm and Bloom) that are packed with [vitamins and minerals](https://www.trendhunter.com/trends/boost-water) that are typically lost during pregnancy and nursing. With this fortified beverage, a woman's maternal tissue is replenished to aid in the maintenance of overall health and a baby's development. In the interest of purity, the low-calorie drinks are only prepared with [natural fruit flavors](https://www.trendhunter.com/trends/sweetleafs-water-drops).

There have been countless mocktails, smoothies and other drinks tailored to the tastes and needs of pregnant women, but sometimes water is what sits best.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 56% | Activity: 41% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Pregnancy Nutrition Drinks:** Create a new line of nutrition drinks with pregancy-safe ingredients to support the health and development of expectant mothers.
- **Personalized Pregancy Products:** Use data and research to create personalized pregnancy supplements or products targeted specifically to the needs of individual mothers.
- **Clean Label Beverages:** Create a line of low-calorie, naturally flavored drinks with clean labels that cater to consumers who are health-conscious and ingredient-savvy.

### Industries Being Reshaped

- **Beverage Industry:** Develop a new category of beverages targeted specifically towards pregnant women that offer added health benefits during pregnancy.
- **Nutritional Supplements:** Diversify product offerings to add a line of personalized and pregnancy-specific nutritional supplements for expectant mothers.
- **Consumer Packaged Goods:** Develop new innovative products with clean ingredient labels tailored specifically to the needs of health conscious expectant mothers.

## Related on Trend Hunter

- [Pediatric Hydration Drinks](https://www.trendhunter.com/trends/aquabud.md)
- [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md)
- [Prebiotic Fiber Waters](https://www.trendhunter.com/trends/newater.md)
- [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md)
- [Hydrating Kid-Friendly Cactus Waters](https://www.trendhunter.com/trends/caliwater-kids-pouches.md)
- [Two-Step Prenatal Supplements](https://www.trendhunter.com/trends/hum-prenatal-multivitamin.md)
- [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md)
- [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md)
- [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md)