# Bubbly Low-Calorie Refreshments The Ballygowan Sparkling Fruity Water Drinks are Made with Stevia By Michael Hemsworth | Published 2016-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-drink References: [foodbev](http://www.foodbev.com/news/crown-teams-up-with-ballygowan-to-create-cans-for-its-new-water-drinks/) & [ballygowan.ie](http://www.ballygowan.ie) Many consumers are looking for a [replacement to traditional pops](https://www.trendhunter.com/trends/calypso-soft-drinks) that are either packed with sugar or artificial sweeteners, so the Ballygowan Sparkling Fruity Water Drinks are designed as a flavorful option. Sweetened with stevia leaf extract, the beverages focus on being a [healthier alternative](https://www.trendhunter.com/trends/cans-soda) at just 23-calories per can with the ingredients focused on a natural ideal. Flavor combinations of the new beverage lineup include raspberry and blackberry, apple, elderflower and lemon, and lemon and mint. The packaging for the Ballygowan Sparkling Fruity Water Drinks was created by Crown Bevcan Europe and Middle East to create a light, ethereal can that speaks to the product's refreshment qualities. The cans are manufactured in Europe and are 100% recyclable to support the brands commitment to sustainability. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-calorie Beverage Options:** The increasing demand for healthier beverage choices creates an opportunity for companies to develop low-calorie alternatives like the Ballygowan Sparkling Fruity Water Drinks, sweetened with stevia extract. - **Natural Ingredients:** Consumers' preference for natural ingredients drives the need for innovative products like the Ballygowan Sparkling Fruity Water Drinks that focus on using natural flavor combinations. - **Sustainable Packaging:** The growing interest in sustainability opens up avenues for companies to explore eco-friendly packaging solutions like the 100% recyclable cans used for the Ballygowan Sparkling Fruity Water Drinks. ### Who This Affects Most - **Beverage:** The beverage industry can capitalize on the demand for low-calorie and natural beverage options by introducing products like the Ballygowan Sparkling Fruity Water Drinks. - **Health and Wellness:** The health and wellness industry can leverage the trend towards healthier alternatives by promoting and supporting products like the Ballygowan Sparkling Fruity Water Drinks, which offer low-calorie and natural options. - **Packaging:** The packaging industry has an opportunity to cater to the sustainability-conscious consumer market by offering eco-friendly packaging solutions like the 100% recyclable cans used by brands such as Ballygowan. ## Related on Trend Hunter - [Bold Sugar-Free Water Refreshments](https://www.trendhunter.com/trends/radnor-splash.md) - [Enhanced Still Water Beverages](https://www.trendhunter.com/trends/yesly.md) - [Fruity Effervescent Refreshments](https://www.trendhunter.com/trends/volvic-touch-of-fruit-sparkling.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Asian-Inspired Sparkling Waters](https://www.trendhunter.com/trends/genki-forest.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Free-From Sparkling Water Drinks](https://www.trendhunter.com/trends/goya-fontenova-sparkling-spring-water.md)