# Hydrating Invisible Sun Care The Water Drench Broad Spectrum SPF 45 is Weightless By Laura McQuarrie | Published 2020-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/water-drench-broad-spectrum-spf References: [allure](https://www.allure.com/gallery/editors-favorite-new-beauty-products/#/) & [peterthomasroth](https://www.peterthomasroth.com/water-drench-broad-spectrum-spf-45-hyaluronic-cloud-moisturizer-1901008.html) Unlike some sunscreen products that are heavy and leave a white cast behind, the Water Drench Broad Spectrum SPF 45 Hyaluronic Cloud Moisturizer sets itself apart with a [weightless formula](https://www.trendhunter.com/trends/sun-protectors) that's hydrating and invisible. The product promises "fluffy-light moisture that feels soft and weightless like clouds in the atmosphere" and it achieves this with a hydrating 30% Hyaluronic Acid Complex, smoothing ceramides and Pentavitin to provide long-lasting hydration. There are also other key ingredients in the fragrance-free formula so that the skin is properly protected and nourished. The [reef-safe](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen), [non-greasy and skin-plumping formula](https://www.trendhunter.com/trends/nongreasy-sunscreens) is free from oxybenzone and octinoxate and boasts transformative cream-to-water invisible broad-spectrum SPF 45 protection. Packed with skincare benefits, the sun care product provides more than just anti-aging UVA/UVB sun protection. Image Credit: Peter Thomas Roth ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 3% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Weightless Sunscreen:** The trend of weightless sunscreen offers an opportunity for companies to create innovative, hydrating formulas that provide effective sun protection without feeling heavy on the skin. - **Reef-safe Beauty:** The trend of reef-safe sunscreen presents an opening for brands to develop products that prioritize the health and preservation of coral reefs, while still delivering high-quality sun protection. - **Transformative Sun Care:** The trend of transformative sun care provides a space for companies to create multi-functional products that not only protect against UVA/UVB sun damage, but also offer additional skincare benefits. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore disruptive innovation opportunities by developing weightless sun care products that prioritize hydration and offer invisible sun protection. - **Cosmetics:** The cosmetics industry has the potential to capitalize on the trend of reef-safe beauty by creating sun care products that are not only environmentally friendly but also enhance the beauty and well-being of the skin. - **Personal Care:** The personal care industry can tap into the trend of transformative sun care by developing multi-functional products that provide sun protection and offer additional skincare benefits, catering to consumers' evolving needs. ## Related on Trend Hunter - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Hydrating Sun Protection Cosmetics](https://www.trendhunter.com/trends/eucerin-advanced-hydration-face-spf-50.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Radiant Hydration-Focused Sunscreens](https://www.trendhunter.com/trends/protected-and-hydrated.md) - [Hydrating Sunscreen Mists](https://www.trendhunter.com/trends/hydration-water-face-mist.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md)