# Water Cream Moisturizers Bubble Skincare's Cloud Surf Rebalances Skin & Minimizes Pores By Laura McQuarrie | Published 2023-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/water-cream-moisturizers References: [sheknows](https://www.sheknows.com/living/articles/2812800/bubble-skincare-cloud-surf-moisturizer/) & [hellobubble](https://hellobubble.com/products/cloud-surf) Gen Z-favorite [Bubble Skincare](https://www.trendhunter.com/trends/power-wave) newly introduced Cloud Surf as a [light-as-air water cream moisturizer](https://www.trendhunter.com/trends/belief-aqua-bomb) with rebalancing benefits. This moisturizer is not just effective for boosting the comfort of skin but also has the capacity to minimize the appearance of pores and [rebalance oils on the skin](https://www.trendhunter.com/trends/dewy-milk-moisturizer) for a softer, supremely nourished experience. Some of the potent ingredients in this standout moisturizer include hibiscus extract, chosen for its ability to control the production of sebum, celery seed extract and lilac extract, which boast mattifying properties, which makes it especially beneficial for those with acne-prone skin. Cloud Surf is one of a few skincare moisturizers from the brand and it fits between the creamy Slam Dunk and balancing gel-based Level Up formulas. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 74% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Water Cream Moisturizers:** Opportunity for disruptive innovation: Develop water cream moisturizers with rebalancing benefits and the ability to minimize the appearance of pores. - **Gen Z-favorite Skincare:** Opportunity for disruptive innovation: Create skincare products specifically targeted towards Gen Z, incorporating effective ingredients for boosting skin comfort and addressing common skin concerns like acne. - **Mattifying Skincare:** Opportunity for disruptive innovation: Develop mattifying skincare products that control sebum production and provide a soft, nourished experience for those with oily or acne-prone skin. ### Industries Being Reshaped - **Beauty and Skincare:** Opportunity for disruptive innovation: Introduce new water cream moisturizers and other innovative skincare products to meet the demand for effective and lightweight moisturizing options. - **Health and Wellness:** Opportunity for disruptive innovation: Create skincare products that not only enhance the appearance of the skin but also provide wellness benefits, such as rebalancing oils and promoting overall skin health. - **Cosmetics and Personal Care:** Opportunity for disruptive innovation: Develop innovative skincare products that target specific skin concerns and deliver visible results, appealing to a younger demographic like Gen Z. ## Related on Trend Hunter - [Peptide-Rich Cream Moisturizers](https://www.trendhunter.com/trends/power-wave.md) - [Skin Barrier-Focused Creams](https://www.trendhunter.com/trends/barrier-balancing-water-cream.md) - [Balancing Toner Mists](https://www.trendhunter.com/trends/balancing-toner-mist.md) - [Bouncy Pink Moisturizers](https://www.trendhunter.com/trends/face-flood-by-boring-without-you.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/hydrating-milky-toner.md) - [Day-to-Night Cloudberry Moisturizers](https://www.trendhunter.com/trends/cloudberry-bright-moisture-cream.md) - [Bubbly Skincare Toners](https://www.trendhunter.com/trends/bubble-toner.md) - [Mood-Boosting Moisturizers](https://www.trendhunter.com/trends/hydra-creme-100h-water-lock.md) - [Hydrating Gel Moisturizers](https://www.trendhunter.com/trends/belief-aqua-bomb.md)