# Cheeky Water Conservation Ads Brazilian "Xixi No Banho" Advocates Peeing in the Shower By Elsa Blaine | Published 2009-08-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-conservation-commercial-pee-in-shower-brazil References: [adage](http://adage.com/globalnews/article?article_id=138356) & [xixinobanho.org.br](http://www.xixinobanho.org.br/) This hilarious commercial is part of a [Brazilian ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) to promote peeing in the shower to save water. F/Nazca Saatchi & Saatchi from Sao Paulo are the creators of the cheeky “Xixi no Banho” clip. Through the voices of little shouting kids, everyone including aliens, ghosts and sports stars, is encouraged to join in the [water conservation trend](https://www.trendhunter.com/trends/alu) to leave the loo for poo (I don’t believe I just said that). The ad finishes with a rationalization that [every flush of a toilet](https://www.trendhunter.com/trends/home-toilet) uses 12 liters of water and by fully utilizing their shower time, the average Brazilian, or alien, can save 4380 liters of water a year. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Water Conservation:** Peeing in the shower as a water-saving practice is gaining popularity and being promoted in ad campaigns. - **Creative Ad Campaigns:** Using humor and unconventional messaging in advertisements to promote behavior change and social causes. - **Awareness on Water Usage:** Raising awareness about the amount of water wasted with every toilet flush and encouraging alternative practices. ### Who This Affects Most - **Advertising:** There is scope for creative advertising agencies to come up with innovative campaigns that promote behavior change and social causes. - **Water Management:** Companies in the water management industry can benefit from promoting sustainable practices like peeing in the shower to save water. - **Environmental Organizations:** Organizations focused on environmental conservation can collaborate with ad agencies to launch campaigns that raise awareness about water conservation and behavior change. ## Related on Trend Hunter - [Water-Saving Bathroom Capsules](https://www.trendhunter.com/trends/bergvattnet.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Closed-Loop Bathing Systems](https://www.trendhunter.com/trends/upfall-shower.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md)