# Drinkable Beauty Concentrates Sakara's 'Beauty Water Concentrate' Can Be Added to Boost Beverages By Laura McQuarrie | Published 2017-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-concentate References: [sakara](https://www.sakara.com/products/beauty-water-concentrates) To offer fans a more compact version of its signature Beauty Water product, Sakara unveiled the Beauty Water Concentrate to offer an alternative to the ready-to-drink bottled beverage. Although the Beauty Water Concentrate is packed into a smaller two-ounce bottle, it is formulated with the same beneficial ingredients as the original; this includes organic rose water, silica, as well as the brand's proprietary blend of more than 70 minerals. 10 servings may be made from a single Beauty Water Concentrate, with the brand suggesting that consumers add five to six droppers to water to support the [production of collagen](https://www.trendhunter.com/trends/collagen-infused-rtd-teas) and formation of connective tissues, as well as the maintenance of healthy skin, hair and nails. Due to their small size, the compact bottles are [ideal for travel](https://www.trendhunter.com/trends/ine-nutrition) and TSA-friendly. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Drinkable-beauty-trend:** Potential opportunity for beverage companies to introduce beauty concentrates for busy, on-the-go customers. - **Compact-beauty-products-trend:** Opportunity to create smaller versions of popular beauty products for travel and convenience purposes. - **Water-based-collagen-trend:** Opportunity to innovate with water-based collagen products that support healthy skin, hair and nails and have potential health benefits. ### Industries Being Reshaped - **Beauty-industry:** Opportunity for beauty companies to incorporate water-based collagen products and create more compact versions for convenience and travel. - **Beverage-industry:** Opportunity to introduce more functional and beneficial beverage concentrates to target customers who are in pursuit of beauty products with health benefits. - **Travel-industry:** Opportunity to create more travel-friendly products and collaborate with beauty companies to introduce compact versions of their popular products for on-the-go customers. ## Related on Trend Hunter - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Sippable Skincare Ranges](https://www.trendhunter.com/trends/sippable-skincare.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Aesthetic Wellness Supplements](https://www.trendhunter.com/trends/sakara-supplements.md) - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md) - [Nutritious Beauty-Focused Powders](https://www.trendhunter.com/trends/ultima-beauty.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Pomegranate-Flavored Probiotic Concentrates](https://www.trendhunter.com/trends/beauty-renewal-gut-elixir.md) - [Skin-Loving Beauty Drinks](https://www.trendhunter.com/trends/skinloving-beauty-drinks.md)