# H2O Aid Initiatives Clean Water Charity Project Supports a 'Made to Matter' Approach to Production By Amelia Roblin | Published 2015-02-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-charity References: [blog.drinksoma](http://blog.drinksoma.com/the-filter/target-picks-soma-made-to-matter) & [drinksoma](https://www.drinksoma.com/sustainability) You might have already come across the gorgeous design for the [Soma Water Filter](http://www.trendhunter.com/trends/soma-water-filter), but were you aware of the clean water charity initiative behind the project? Target has announced the naming of this beautiful and functional carafe as a 'Made to Matter' product, giving it the recognition that it deserves for its contribution to environmental and social good. The hourglass-shaped water jug helps provide purified H2O to modern homes, but its production and purchase yield broader benefits. Its fabrication, maintenance, packaging and use all support sustainable and eco-friendly processes, but social conscience comes with every serving too. With this 'Charity: Water' project, Soma has thus far provided clean water to over 3,000 people in need, throughout five different poverty-stricken countries within the first year. Photo Credit: [HINRI](http://hinri.org/portfolio-projects/) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 35% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Products:** The 'Made to Matter' approach to production provides disruptive innovation opportunities for companies to incorporate social good into their product design - **Sustainable Manufacturing Processes:** The use of eco-friendly and sustainable manufacturing processes creates an opportunity for companies to differentiate themselves from their competitors and appeal to environmentally conscious customers - **Charitable Initiatives:** Incorporating charitable initiatives into product design and manufacturing processes can help companies give back to the community and create a positive brand image ### Industries Being Reshaped - **Water Filtration:** The use of innovative and sustainable manufacturing processes in the water filtration industry can create an opportunity for companies to produce more eco-friendly products - **Home Goods:** The incorporation of social and environmental responsibility in the production of home goods provides an opportunity for companies to appeal to socially conscious consumers - **Charity:** Companies can create an opportunity for charitable giving by incorporating donations or other social good initiatives into their selling process ## Related on Trend Hunter - [3D-Printed Water Filtration Caps](https://www.trendhunter.com/trends/filter-caps.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md) - [Stackable Electricity-Free Water Filters](https://www.trendhunter.com/trends/electricityfree-water-filter.md) - [Eco-Friendly Air-to-Water Dispensers](https://www.trendhunter.com/trends/kara-pure.md) - [Automatic Water Filter Pitchers](https://www.trendhunter.com/trends/automatic-water-filter.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Water Filtering Pitcher Concepts](https://www.trendhunter.com/trends/osoi.md) - [Water-Purifying Water Jugs](https://www.trendhunter.com/trends/luvia.md) - [Educational Water Campaigns](https://www.trendhunter.com/trends/educational-water-campaign.md)