# Handmade Conservation Ads The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads By Ady Floyd | Published 2015-06-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-campaign References: [adweek](http://www.adweek.com/adfreak/denver-waters-outdoor-campaign-gets-even-cooler-these-incredible-handmade-ads-165446) & [advertolog](http://www.advertolog.com/denver-water/billboard/use-only-what-you-need-20391555/) Denver's 'Use Only What You Need' water campaign features amazingly intricate hand-crafted advertisements. Each ad promotes the [conservation of water](https://www.trendhunter.com/trends/alu) by creating unique posters and [billboards](https://www.trendhunter.com/trends/dreamies-treats) using strictly recycled items. Some ads are created with pop cans and others use Post-It notes, clay, LEGO, yarn and string. The 2015 water campaign is a fountain of artistic creativity. The eye-catching installations are splashed across bus shelters throughout the entire state of Denver. The originality of each ad is different, but they all project the same underlying message regarding water that reads: "You can't make this stuff." The art pieces take various forms, from massive droplets of water to kitchen sink taps that gush water. Using [recycled materials](https://www.trendhunter.com/trends/coachtopia-1) for these art installations really promotes how essential it is to stay conscious of water consumption and to only use what you need. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Handcrafted Advertising:** The handmade conservation ads demonstrate a trend in using intricate and unique handcrafted advertisements. - **Recycled Materials:** The use of strictly recycled items in the ads highlights the trend of incorporating sustainable materials in creative campaigns. - **Artistic Creativity:** The visually stunning water campaign showcases a trend in artistic expression and creativity in advertising. ### Where This Applies - **Advertising:** The handmade conservation ads present an opportunity for the advertising industry to explore the use of handcrafted and visually engaging advertisements. - **Environmental Conservation:** The campaign promotes the use of recycled materials and sparks opportunities for the environmental conservation industry to create awareness through creative advertising. - **Art and Design:** The artistic and visually appealing nature of the ads presents opportunities for the art and design industry to collaborate with advertising campaigns that promote social and environmental causes. ## Related on Trend Hunter - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Water-Saving Bathroom Capsules](https://www.trendhunter.com/trends/bergvattnet.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Recycled Phonecase Art Installations](https://www.trendhunter.com/trends/journey-to-rebirth.md)