# Showering Hipster Shoots 'Water' by Adamaria Giammarino Contains an Odd Juxtaposition By Marissa Brassfield | Published 2010-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/water-by-adamaria-giammarino References: [behance.net](http://www.behance.net/Gallery/water/512715) & [behance.net](http://www.behance.net/dadablustar8) 'Water' by Adamaria Giammarino is a curious shoot to say the least. Images of a showering [bikini-clad hipster](https://www.trendhunter.com/trends/bathing-belle) are interspersed with various shots of [water bottles](https://www.trendhunter.com/trends/oasium-water-purifier) and water swirling down a drain. I'd like to say that I drew some illustrious theme out of this series like consumption or how pop culture is wreaking havoc on the environment, but I'm at a loss here. Perhaps the best theme that can be drawn from 'Water' by Adamaria Giammarino is its sense of lighthearted play--the very essence of [summer fun](https://www.trendhunter.com/trends/summer-dreaming-collection). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 48% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Playful Water Advertising:** An opportunity for the advertising industry to create lighthearted ads centered around water - **Juxtaposed Imagery Art:** A trend in the art world to combine seemingly disparate imagery to create thought-provoking pieces - **Environmentally-friendly Water Consumption:** A trend in the beverage industry to promote sustainable and conscious water consumption ### Where This Applies - **Advertising:** An opportunity to disrupt traditional advertising by incorporating playful and creative elements - **Art:** An opportunity for artists to experiment with combining different and unexpected imagery to create new meanings and interpretations - **Beverage:** An opportunity for the beverage industry to innovate and promote sustainable water consumption practices and packaging ## Related on Trend Hunter - [Nature-Inspired Artful Shower Heads](https://www.trendhunter.com/trends/forest-bathing-collection.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Human Nature-Themed Art Galleries](https://www.trendhunter.com/trends/sea-im-awake.md) - [Water-Celebrating Art Installations](https://www.trendhunter.com/trends/aqua-gallery.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)