# Environmentally Friendly Water Boxes Purchasing This Packaged Water Sends Water to People in Need By Mishal Omar | Published 2016-10-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-boxes References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/water-for-change.html) It may seem counterintuitive to purchase water boxes in order to help the environment and other people, but that is partially the case with these 'Water For Change' bottles. The [packaged water](https://www.trendhunter.com/trends/fathers-deer) comes in the form of portable boxes that are made from cardboard the can be recycled. A plastic twist-off cap sits on top of the water boxes, allowing users to take it on-the-go if necessary. The labeling on the Swedish boxed waters feature various buzzwords such as "pure, eco-friendly, natural and sustainable" to ensure that consumers are aware of the brand's purpose. For each carton that is purchased, the brand donates 10 litres of water to a village in the developing world. These water boxes forgo the use of [environmentally damaging plastics](https://www.trendhunter.com/trends/anew) and make consumers feel more positive about their purchasing habits. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** The trend towards eco-friendly packaging creates opportunities for innovative packaging solutions that are better for the environment. - **Buy One, Give One:** The trend of 'Buy one, give one' business models creates opportunities for businesses to generate revenue while also giving back to those in need. - **Transparency Labeling:** The trend towards transparent labeling allows consumers to make more informed purchasing decisions and creates opportunities for businesses to highlight their purpose and mission. ### Where This Applies - **Beverage Industry:** The beverage industry can take advantage of eco-friendly packaging to reduce waste and appeal to customers interested in sustainable products. - **Non-profit Industry:** Non-profit organizations can use the 'Buy one, give one' model to generate revenue and fundraise for their cause while also giving back to those in need. - **Retail Industry:** The retail industry can take advantage of transparent labeling to communicate their brand's purpose and appeal to customers interested in socially responsible products. ## Related on Trend Hunter - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Hydrating Wine Boxes](https://www.trendhunter.com/trends/water-and-wine.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Adhesive-Held Water Multi-Packs](https://www.trendhunter.com/trends/vilsa.md)