# Water Bottle Trade-In Programs Hydro Flask is Helping Consumers to Return Old & Unwanted Bottles By Laura McQuarrie | Published 2023-03-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-bottle-tradein References: [prnewswire](https://www.prnewswire.com/news-releases/hydro-flask-launches-category-first-water-bottle-trade-in-program-in-the-us-301766091.html) & [HydroFlask](http://www.HydroFlask.com/)  As part of a move to eliminate waste and support a more [circular economy](https://www.trendhunter.com/trends/wag-n-wash), [Hydro Flask](https://www.trendhunter.com/trends/aerflo-for-hydro-flask) is introducing a first-of-its-kind [water bottle trade-in program](https://www.trendhunter.com/trends/heinz-tradeup) in the United States. With this program, people will be able to recycle certain used Hydro Flask products like bottles, tumblers and stainless steel products that are old, unwanted or non-functioning. To take part in the program, people are invited to register their used Hydro Flask products online, and get a shipping label that can be adhered right onto the item to be recycled, with no other packaging needed. As a reward for participating in the program, people benefit from getting redeemable store credit and knowing that their Hydro Flask products won't end up in landfills. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 77% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Water Bottle Trade-in Programs:** Hydro Flask's program is the first-of-its-kind in the US and provides an opportunity to encourage consumers to recycle and prevent waste, while also offering a reward for participation. - **Circular Economy Initiatives:** Hydro Flask's trade-in program is part of a larger push towards a circular economy and provides a model for other companies looking to reduce waste and encourage recycling. - **Sustainable Product Design:** Hydro Flask's trade-in program is an extension of the company's commitment to sustainable product design and encourages consumers to make more eco-friendly choices. ### Who This Affects Most - **Consumer Goods:** The water bottle trade-in program by Hydro Flask provides a disruptive innovation opportunity for consumer goods companies to create similar programs that incentivize recycling and waste reduction. - **Waste Management/direct-to-consumer Recycling:** Hydro Flask's trade-in program presents an opportunity for waste management and recycling companies to partner with brands to increase the efficiency of recycling and implement direct-to-consumer recycling programs. - **Environmental Non-profits:** Environmental non-profits can look to partner with companies like Hydro Flask and use their products and initiatives as examples to promote eco-friendly behaviors among consumers. ## Related on Trend Hunter - [Widemouthed Stainless Steel Jugs](https://www.trendhunter.com/trends/hydrojug.md) - [Compact Carbonation Systems](https://www.trendhunter.com/trends/aerflo-for-hydro-flask.md) - [Hyper-Durable Hydration Bottles](https://www.trendhunter.com/trends/hydro-flask-sport-bottle.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md) - [Rewarding Milk Packaging](https://www.trendhunter.com/trends/milk-bottle-recycling.md)