# Canteen Pill Packaging This Water Bottle Pill Package Makes Carrying Medication Convenient By Amelia Roblin | Published 2017-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-bottle-pill References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/08/omnitus-concept.html) & [brandgrafica](http://www.brandgrafica.com/) Consumers have come to see more creative concepts for [medicinal packaging](https://www.trendhunter.com/trends/log-pharma), and this water bottle pill bottle is one prime example. The project by Anna Shkarina of Moscow, Russia proposes a way to make basic remedies more integrated into daily life, so that a mere dry cough won't slow a person down. Avoiding the clinical-looking container, this designer copied the appearance of the common [aluminum water bottle](https://www.trendhunter.com/trends/all-day-allergy-relief), complete with the closed-loop cap that can be connected to a carabiner. The finished product looks more like a miniature canteen than a pillbox. The Omnitus design concept could be clipped onto a bag or a belt loop to keep the cough drops handy, and the water bottle pill holder can be reused later –– perhaps for a single swig of [H2O](https://www.trendhunter.com/trends/zundora) to get the dosage down. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 40% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Medicine Packaging Innovation:** Innovative packaging designs like the water bottle pill package are becoming more popular as consumers demand more creative ways to integrate basic remedies into their daily lives. - **Discreet Medication Storage:** Designs that mimic everyday objects, like the canteen pill packaging, are becoming popular as consumers seek more discreet ways to carry medication. - **Sustainable Medicine Packaging:** The idea of using reusable items, like the water bottle pill holder, could lead to a bigger trend of sustainable medicine packaging options. ### Who This Affects Most - **Pharmaceuticals:** Pharmaceutical companies could capitalize on the trend for innovative medication packaging, creating unique designs for their products. - **Consumer Goods:** Consumer goods companies could explore the development of discreet medication storage products, like the canteen pill packaging, that blend in with everyday items. - **Eco-friendly Products:** Companies specializing in environmentally friendly products could capitalize on the trend for sustainable medicine packaging, developing reusable items like the water bottle pill holder. ## Related on Trend Hunter - [Child-Friendly Medication Dispensers](https://www.trendhunter.com/trends/singing-bottle.md) - [Integrated Smartwatch Pillbox Concepts](https://www.trendhunter.com/trends/apple-watch-pillbox.md) - [Design-Led Pill Organizers](https://www.trendhunter.com/trends/the-stylish-pill-box.md) - [Accessible Pill Dispenser Bottles](https://www.trendhunter.com/trends/solopill.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Travel-Friendly Toiletry Packaging](https://www.trendhunter.com/trends/carry-on-bottle.md) - [Connected Medication Reminder Holders](https://www.trendhunter.com/trends/ownum-pod.md) - [Aluminum Medicine Bottles](https://www.trendhunter.com/trends/all-day-allergy-relief.md) - [Friendly Medication Dispenser Units](https://www.trendhunter.com/trends/mymemo-pill-dispenser.md)