# Athletic Hydration Holders The AFIXT Magnetic Water Bottle Holder Keeps Drinks Nearby By Michael Hemsworth | Published 2019-12-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/water-bottle-holder References: [dudeiwantthat](http://www.dudeiwantthat.com/fitness/accessories/afixt-magnetic-water-bottle-holder.asp) & [amazon](https://www.amazon.com/dp/B07MLTQLX2/?tag=trenhunt0f-20) The AFIXT Magnetic Water Bottle Holder is a handy piece of gear for athletes and professionals alike that will keep [essential hydration nearby](https://www.trendhunter.com/trends/refrsh-hydration) at all times when working out or getting work done. The accessory works by being slipped over an existing [water bottle, shaker, can or mug](https://www.trendhunter.com/trends/yeti-yonder-shaker-bottle) and features a [strong magnet integrated into the side](https://www.trendhunter.com/trends/ringo-pro) that can easily positioned onto any metallic surface. This will keep it off the floor when at the gym, at the optimal level for access and even as a reminder to keep sipping to stay hydrated. The AFIXT Magnetic Water Bottle Holder is built for the gym, but is also ideal for factory workers, boaters and grill enthusiasts to maximize its appeal. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Magnetic Hydration Holders:** Disruptive innovation opportunity: Develop a line of magnetic hydration holders with wireless charging capabilities. - **Smart Bottle Accessories:** Disruptive innovation opportunity: Create smart bottle accessories that can measure and track hydration levels and alert the user when it's time to drink water. - **Mobile Hydration Solutions:** Disruptive innovation opportunity: Develop a line of mobile hydration solutions that use eco-friendly materials like bamboo and can be easily transported anywhere. ### Who This Affects Most - **Fitness:** Disruptive innovation opportunity: Partner with fitness companies to create co-branded magnetic hydration holders to bundle with gym memberships and workout equipment. - **Manufacturing:** Disruptive innovation opportunity: Develop industrial-strength magnetic hydration holders for factory workers to stay hydrated on the job. - **Outdoor Recreation:** Disruptive innovation opportunity: Create magnetic hydration holders for boaters, hikers, and campers that are waterproof and can be attached to any surface. ## Related on Trend Hunter - [Magnetic Gym Caddy Accessories](https://www.trendhunter.com/trends/magnetic-gym-caddy.md) - [Smartphone-Holding Water Bottles](https://www.trendhunter.com/trends/ringo-water-bottle.md) - [Phone-Integrated Water Bottle Designs](https://www.trendhunter.com/trends/builtin-phone-mount.md) - [Hyper-Durable Hydration Bottles](https://www.trendhunter.com/trends/hydro-flask-sport-bottle.md) - [Wearable Magnetic Tool Holders](https://www.trendhunter.com/trends/magnetic-tool-holder.md) - [Motivational Hydration Bottles](https://www.trendhunter.com/trends/disruptive-drinkware.md) - [Lightweight Sports Bottles](https://www.trendhunter.com/trends/the-sports-bottle.md) - [Connected Hydration-Tracking Water Bottles](https://www.trendhunter.com/trends/akamai-smart-water-bottle.md) - [Lightweight Hydration Bottles](https://www.trendhunter.com/trends/hidratespark-pro.md)