# Luxury Water Holder Accessories Burberry's Rainbow Water Bottle Holder is Bold and Functional By Jana Pijak | Published 2020-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/water-bottle-holder-1 References: [ca.burberry](https://ca.burberry.com/rainbow-water-bottle-holder-p80326871?searchQuery=water%20bottle) This Rainbow [Water Bottle](https://www.trendhunter.com/trends/waterh-smart-water-bottle) Holder from [Burberry](https://www.trendhunter.com/trends/rocking-horse-bag) consists of rainbow-hued nylon materials that feature a webbed, netted design. Accented with technical buckles and subtle leather accents, this [luxury accessory](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel) marries bold aesthetics with practicality. Best known for its iconic novacheck print and timeless sportswear, British fashion label Burberry thinks outside of the box with this fun tactical accessory that falls in line with the fashion industry's ongoing obsession with outdoorsy and hiking-inspired luxury items. The Rainbow Water Bottle Holder boasts an adjustable shoulder strap for a customizable fit and is accented with a Burberry logo patch. Made in Italy, this product will appeal to Millennial and Gen Z consumers with an eye for luxury -- a group that finds joy in collectible and novelty designer pieces. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Rainbow Water Bottle Holder:** Disruptive innovation opportunity: Creating customizable and fashionable water bottle holders for outdoor enthusiasts. - **Hiking-inspired Luxury Items:** Disruptive innovation opportunity: Developing upscale accessories and apparel inspired by outdoor and hiking aesthetics. - **Millennial and Gen Z Consumer Luxury:** Disruptive innovation opportunity: Designing collectible and novelty designer pieces that cater to the luxury preferences of younger generations. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Introducing fashionable and functional accessories that meet the demands of trendy consumers. - **Outdoor Gear:** Disruptive innovation opportunity: Creating high-end outdoor gear and accessories that merge fashion and functionality. - **Luxury Goods:** Disruptive innovation opportunity: Tapping into the market of upscale and novelty designer pieces to captivate younger luxury consumers. ## Related on Trend Hunter - [Monochromatic Sleek Water Bottles](https://www.trendhunter.com/trends/rare-beauty1.md) - [Paracord Water Bottle Carriers](https://www.trendhunter.com/trends/water-bottle-carrier.md) - [Gen Z-Focued Water Bottles](https://www.trendhunter.com/trends/colorful-water-bottles.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md) - [Chrome Bottle-Attached Luxe Bags](https://www.trendhunter.com/trends/biker-messenger.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Smartphone-Holding Water Bottles](https://www.trendhunter.com/trends/ringo-water-bottle.md) - [Pet-Friendly Water Bottles](https://www.trendhunter.com/trends/asobu-buddy-bottle.md) - [Suitcase-Like Bottle Carriers](https://www.trendhunter.com/trends/the-rimowa-one-bottle-case.md)