# Water Bottle Hangers ‘Rethink Concepts' Repurposes Beverage Containers to Hang Clothes By Katie Cordrey | Published 2010-01-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-bottle-hangers References: [noquedanblogs](http://noquedanblogs.com/diseno/rethink/) & [facebook](http://www.facebook.com/pages/Rethink-Concepts-Hanger/192273566866?ref=search&sid=1544586352.1811451487..1) Rethink Concepts’ hanger turns two ordinary [plastic beverage bottles](https://www.trendhunter.com/trends/bottle-strip-cutter) into a [clothes hanger](https://www.trendhunter.com/trends/grip-hanger) by screwing the bottles into the hook. The idea behind the unique hanger design from the studio of award-winning designer Xuan Yu, is to reuse items that would otherwise be thrown away by using them to create a functional new product. Users report that the hangers are strong and durable enough for heavy items like coats and even wetsuits. 10% of net proceeds go towards charities working to bring [clean, safe drinking water](https://www.trendhunter.com/trends/anew) to those in need in developing nations. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Upcycling-plastic-waste:** There is an opportunity for businesses to invest in developing new products and services that creatively upcycle plastic waste like Rethink Concepts' hanger, into functional and sustainable goods. - **Sustainable-lifestyle-products:** There is a growing demand for sustainable lifestyle products like Rethink Concepts' hanger, that contribute to reducing waste and have a positive impact on the environment. - **Charitable-business-models:** There is an opportunity for businesses to develop charitable business models like Rethink Concepts' where a percentage of profits go towards supporting social and environmental causes. ### Sectors Adopting This - **Sustainability:** The sustainability industry could benefit from investing in innovative products and services that creatively upcycle plastic waste into functional goods. - **Fashion:** The fashion industry could benefit from incorporating sustainable lifestyle products like Rethink Concepts' hanger, into their product offerings. - **Social Impact:** The social impact industry could benefit from the development of more charitable business models like Rethink Concepts'. ## Related on Trend Hunter - [Recycled Hotel Clothing Hangers](https://www.trendhunter.com/trends/paperform-hanger.md) - [Expanding Garment Hangers](https://www.trendhunter.com/trends/flip-hanger.md) - [Quirky Structural Clothes Hangers](https://www.trendhunter.com/trends/hang-we.md) - [Geometrically Shaped Hanger Concepts](https://www.trendhunter.com/trends/triangle-hanger.md) - [Fragrance-Defusing Hanger Designs](https://www.trendhunter.com/trends/ploud-hanger.md) - [Thin-Wood Clothing Hangers](https://www.trendhunter.com/trends/charity-hanger.md) - [Storage-Conscious Clothing Hangers](https://www.trendhunter.com/trends/coat-hingers.md) - [Compact Laundry-Hanging Systems](https://www.trendhunter.com/trends/hangdrying-system.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md)