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# Ingestible Water-Based Supplements
Dr. Brandt's Water Booster is Rich with Antioxidants

By Mishal Omar | Published 2017-12-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/water-booster
References: [global.ulta](http://global.ulta.com/antioxidant-water-booster?productId=xlsImpprod17411029)

Known more for its topical skin care products than anything else, the Dr. Brandt brand aimed to diverge from its norm by offering its Water Booster product -- an ingestible supplement that is heavy with antioxidants.

The supplement is formulated with healthy ingredients like green tea, white tea and grape seed extract which come together to boost health and the appearance of skin from the inside, out. It is able to neutralize free radicals, and just one drop of this supplement is equivalent to 15 cups of green tea in terms of the potency of its antioxidant content.

Dr. Brandt's Antioxidant Water Booster is well suited for those who are looking for a convenient way to boost their health.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 29% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Ingestible Supplements:** The trend of ingestible supplements is disrupting the wellness industry by offering consumers a convenient and effective way to improve their health from the inside out.
- **Antioxidant-rich Products:** The growing demand for antioxidant-rich products is creating opportunities for brands to develop innovative solutions that promote health and enhance skin appearance.
- **Functional Beverages:** The rise of functional beverages is revolutionizing the beverage industry by offering consumers a convenient way to consume beneficial ingredients for their overall health and well-being.

### Who This Affects Most

- **Wellness:** The wellness industry can take advantage of ingestible supplements to offer a wider range of products that cater to consumers' desire for convenient health solutions.
- **Cosmetics:** The cosmetic industry can tap into the demand for antioxidant-rich products by developing skincare formulas that work in synergy with ingestible supplements to enhance overall skin health.
- **Beverage:** The beverage industry can explore the development of functional beverages that provide consumers with a convenient way to consume beneficial ingredients and promote their well-being.

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