# Natural Hydration Juice Waters The Water Works Water Beverages are Completely Natural By Michael Hemsworth | Published 2017-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/water-beverages References: [foodbev](http://www.foodbev.com/news/uk-drinks-start-up-debuts-new-watermelon-and-cactus-waters/) The [natural hydration beverage market](https://www.trendhunter.com/trends/belvoir-farm) is seeing massive increases, which is being fulfilled with new product launches like the Water Works water beverages seen here. Coming in cactus water and watermelon water flavor options, each one has a 100% natural composition with the watermelon variety being 100% watermelon water and the cactus one containing 30% fresh prickly pear juice. The water beverages contain [no added sugar](https://www.trendhunter.com/trends/positive-hydration) and come as healthy alternatives to traditional sports drinks and soft drinks that are loaded with lots of sugar. Both the Water Works cactus water and watermelon water are compared to coconut water as being [great natural alternative beverage options](https://www.trendhunter.com/trends/banagua) that will help to hydrate using the power of fresh fruits. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural-hydration-beverages:** Emergence of natural hydration beverages that are a healthier alternative to traditional sports drinks and soft drinks with potential for new flavors and compositions. - **Fruit-water-drinks:** Increasing trend of fruit water drinks with 100% natural composition and no added sugar that offer a healthy source of hydration compared to coconut water. - **Prickly-pear-juice:** Growing popularity of cactus water with 30% fresh prickly pear juice for its potential health benefits and natural hydration properties. ### Where This Applies - **Beverage:** Disruptive innovation opportunities for the beverage industry to expand their product line with natural hydration drinks for health-conscious consumers. - **Health and Wellness:** Opportunities for the health and wellness industry to promote and market natural hydration drinks as a healthier alternative to traditional sports drinks and soft drinks. - **Fruit and Vegetable:** Potential for the fruit and vegetable industry to create new supply chains with companies that specialize in producing natural hydration beverages made with fresh fruit juice and compositions. ## Related on Trend Hunter - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Hydrating Kid-Friendly Cactus Waters](https://www.trendhunter.com/trends/caliwater-kids-pouches.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Thirst-Quenching Hydration Drinks](https://www.trendhunter.com/trends/prickly-pear.md)