# Broccoli-Infused Nail Polish Removers PAX's Water-Based Nail Polish Remover is Nourishing By Laura McQuarrie | Published 2023-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/water-based-nail-polish-remover References: [instagram](https://www.instagram.com/p/Czm0DLnPDWU/?next=%2Fdominikazdrojew%2Ffeed%2F&hl=af) & [paxpolish](https://www.paxpolish.com/products/nail-polish-remover-water-based)  Water-based nail polish removers distinguish themselves by offering enhanced nourishment and gentler removal processes, minimizing damage to nails while effectively stripping away polish, providing a healthier alternative to traditional removers. PAX Polish, recently recognized as a 2023 Beauty Innovation Awards winner in the Nail Polish Remover Product of the Year category, created a breakthrough formula that's densely packed with [botanicals and nutrients](https://www.trendhunter.com/trends/nail-and-skin-health). This innovative formula features strengthening horsetail oil, omega-rich rosehip seed oil, Vitamins B and E, plus broccoli seed extract as a source of essential fatty acids for hydration and deep moisturization. Also included in the formula are oils of geranium, bergamot, lemon, rosemary and pink grapefruit. This water-based nail polish remover effectively removes polish, all the while enhancing the [health of the nails and cuticles](https://www.trendhunter.com/trends/orly-beauty-ph-perfector). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 52% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Water-based Nail Polish Removers:** The increasing popularity of water-based nail polish removers presents an opportunity for innovative formulations that provide nourishment and gentle removal processes. - **Enhanced Nourishment:** Creating nail polish remover formulas rich in botanicals, nutrients, and essential fatty acids can cater to the growing demand for products that enhance the health of nails and cuticles. - **Healthier Alternative:** The demand for healthier alternatives to traditional nail polish removers encourages the development of water-based formulas that minimize damage to nails and offer efficient polish removal. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of water-based nail polish removers by creating innovative products that prioritize nail health and nourishment. - **Natural and Organic Cosmetics:** The natural and organic cosmetics industry can explore the opportunity to incorporate essential fatty acids and botanical extracts into nail polish removers, meeting the demand for healthier and eco-friendly options. - **Nail Care Services:** Nail care service providers have an opportunity to offer water-based nail polish removal as a healthier alternative, attracting environmentally-conscious and health-conscious customers. ## Related on Trend Hunter - [Plant-Derived Nail Polish Removers](https://www.trendhunter.com/trends/vegan-nail-polish-remover.md) - [Gentle Manicure Removal Systems](https://www.trendhunter.com/trends/magic-soak-manicure-remover.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Nourishing Nail Oils](https://www.trendhunter.com/trends/nourishing-nail.md) - [Sunlight-Reactive Nail Polishes](https://www.trendhunter.com/trends/forever-wear-chill-paint.md) - [Dermatologist-Approved Botanical Nail Products](https://www.trendhunter.com/trends/nail-and-skin-health.md) - [Vegan Cuticle Oil Beads](https://www.trendhunter.com/trends/cuticle-oil-beads.md) - [Vegan Gel Nails](https://www.trendhunter.com/trends/vegan-gel-nails.md) - [Free-From Gel Polishes](https://www.trendhunter.com/trends/21free-gel-nail-polish.md)