# Kid-Friendly Manicure Products nailmatic Makes Non-Toxic Water-Based Nail Colors for Kids By Laura McQuarrie | Published 2017-10-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/water-based-nail-color References: [nailmatic](https://www.nailmatic.com/en/112-sheepy-clear-pink-glitter-nail-polish.html) 'nailmatic' is a French beauty brand that offers [water-based nail colors for kids](https://www.trendhunter.com/trends/childrens-cosmetics) that are non-toxic, affordable and easily removed. The brand's collection for kids includes a range of colors, finishes and textures, all of which wash off with warm, soapy water. While kids will be delighted by colors like Cookie, Freezy and Halloween-themed shades like Casper—as well as their charming anthropomorphic packages—parents will appreciate that the [non-toxic nail polish products](https://www.trendhunter.com/trends/21free-gel-nail-polish) are non-staining, dermatologically tested and free from phthalates, formaldehyde, toluene and fragrances. nailmatic uses a fun and simple three-step process to describe how the polish products should be applied with adult supervision: "SHAKE to activate its super powers, APPLY 1 or 2 coats, WAVE your hands in the air to dry." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Non-toxic Kids' Beauty Products:** Opportunity for beauty industry to create affordable and easily removable non-toxic beauty products for kids. - **Fun and Safe Children’s Beauty Kits:** Opportunity for retailers to develop and distribute non-toxic and dermatologically tested children's beauty products in various fun colors and textures. - **Innovative Child-friendly Nail Art Kits:** Opportunity for nail art industry to create child-friendly nail art products that are easy to apply and remove. ### Sectors Adopting This - **Beauty:** The beauty industry should incorporate non-toxic and affordable products for children into their product range. - **Retail:** Retailers could capitalize on the trend and carry a range of non-toxic, fun and dermatologically tested beauty products for kids in their stores. - **Nail Art:** The nail art industry should create innovative child-friendly nail art kits, including colors, finishes, textures and easy-to-use application tools. ## Related on Trend Hunter - [Non-Toxic Kid-Friendly Make-Up Kits](https://www.trendhunter.com/trends/kids-makeup-kit.md) - [Kid-Friendly Press-On Nails](https://www.trendhunter.com/trends/pressies-by-olive-june.md) - [Children's Beauty Products](https://www.trendhunter.com/trends/olive-june1.md) - [Kid-Friendly DIY Bath Bombs](https://www.trendhunter.com/trends/nailmatic-kids-bath-bomb-maker.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Plant-Derived Nail Polish Removers](https://www.trendhunter.com/trends/vegan-nail-polish-remover.md) - [Broccoli-Infused Nail Polish Removers](https://www.trendhunter.com/trends/water-based-nail-polish-remover.md) - [Sunlight-Reactive Nail Polishes](https://www.trendhunter.com/trends/forever-wear-chill-paint.md) - [Kid-Safe Makeup Kits](https://www.trendhunter.com/trends/jovy.md)