# Water-Based Intimate Mists Mila's Gliding Mist Features Soothing, Skin-First Ingredients By Laura McQuarrie | Published 2026-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/water-based-intimate-mist References: [heymila.co](https://heymila.co/) & [femtechinsider](https://femtechinsider.com/mila-raises-2-5m-pre-seed-to-build-design-led-intimate-wellness-brand/)  Mila is bringing a [skincare-inspired approach to intimate wellness](https://www.trendhunter.com/trends/phd-feminine-health-nourishing-vulva-balm), as seen with its water-based intimate mist to supplement natural moisture with a pH-balanced formula boosted by firming collagen, refreshing aloe, antioxidant-rich green tea and balancing centella. Free from dyes, allergens, parabens, sulfates and other potentially irritating ingredients, Mila's Intimate Gliding Mist can be spritzed in Wild Peony, Honeydew Melon, or a fragrance-free option. “We saw an opportunity to build for a generation of consumers who have turned self-care into a lifestyle and finally give the category its beauty era,” said Mila co-founder Ada Trujillo. The female-founded intimate wellness brand recently closed a $2.5 million pre-seed round led by Mensch VC with participation from Sticker Ventures and angel investors from [Spotify](https://www.trendhunter.com/trends/full-volume-makeup), [Dyson](https://www.trendhunter.com/trends/dyson-ceramic-apricot-and-topaz), Tetra Pak, and BrewDog. ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 87% | Activity: 88% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skin-first Intimate Care:** Intimate wellness is increasingly borrowing from facial skincare, creating space for pH-balanced formulas with familiar actives like collagen, aloe, green tea and centella. - **Beauty-led Sexual Wellness:** Aesthetic packaging, sensorial scents and lifestyle positioning are reframing intimate products as everyday beauty essentials rather than purely functional personal care items. - **Clean-label Body Formulas:** Ingredient transparency and exclusion of irritants such as dyes, allergens, parabens and sulfates are reshaping expectations for products used on sensitive areas. ### Who This Affects Most - **Personal Care:** Skincare-inspired intimate mists point to category expansion where hydration, comfort and sensorial appeal converge in premium body care formats. - **Sexual Wellness:** The rise of female-founded intimate wellness brands signals a shift toward softer, self-care-oriented products that normalize pleasure, moisture and comfort. - **Beauty Retail:** Retailers have new merchandising potential as intimate care products adopt beauty cues, fragrance options and clean formulations suited for wellness-focused consumers. ## Related on Trend Hunter - [Intimate Deodorant Sprays](https://www.trendhunter.com/trends/intimate-deodorant-spray.md) - [Microbiome-Centred Intimate Wellness Lines](https://www.trendhunter.com/trends/microbiomecentred-intimate-wellness.md) - [Period-Proof Student Uniforms](https://www.trendhunter.com/trends/period-uniform.md) - [Fruit-Infused Suppositories](https://www.trendhunter.com/trends/intimate-moisture-melts.md) - [Reimagined Menstrual Care Portfolios](https://www.trendhunter.com/trends/pads-and-liners.md) - [Intimate Valentine's Day Collections](https://www.trendhunter.com/trends/hanky-panky-valentines-day.md) - [All-Natural Performance Skincare](https://www.trendhunter.com/trends/hodos-labs.md) - [Female-Focused Intimate Health Lineups](https://www.trendhunter.com/trends/winx-health.md) - [Pleasure-Enhancing Cannabis Product Lines](https://www.trendhunter.com/trends/sex-line.md)