# Pop-Up Water Bars London's H2Only Just Serves Glasses of Tap Water By Laura McQuarrie | Published 2015-05-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/water-bar References: [prexamples](http://prexamples.com/2015/05/pop-up-cafe-selling-only-tap-water-opens-in-london/) & [h2only.org.uk](http://www.h2only.org.uk/) As part of the H2Only campaign to get people to donate to charity instead of buying expensive drinks like coffee and alcohol, a [pop-up water bar](https://www.trendhunter.com/trends/just-add-water) was opened up in London for a day. The temporary bar is being called "London's first water-only bar," taking pride in the fact it only serves glasses of tap water in cardboard cups. Getting a drink of water at this stop was of benefit to the [Royal National Lifeboat Institution](https://www.trendhunter.com/trends/winter-water-safety), an organization that relies on donations in order to make life-saving missions. Like the H2Only bar, several [temporary shops](https://www.trendhunter.com/trends/sundown-spots) before it have capitalized on selling a single item or an activity for an extremely short amount of time in order to promote the spread of social good. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Stores:** Creating temporary shops that sell a single item or promote a specific cause can be a disruptive way to engage customers and support social good. - **Charity Marketing:** Using unique campaigns like H2Only to encourage donations instead of purchasing expensive drinks allows businesses to align with social causes and attract socially conscious consumers. - **Sustainable Consumption:** Promoting tap water as a sustainable alternative to bottled drinks highlights the growing trend towards eco-friendly and cost-effective choices. ### Sectors Adopting This - **Hospitality:** Hotels, restaurants, and cafes can explore the concept of pop-up water bars to provide guests with a unique experience while promoting sustainability. - **Charitable Organizations:** Charities can adopt creative marketing strategies, such as pop-up water bars, to raise awareness and funds for their causes. - **Beverage Industry:** Bottled water companies and beverage retailers can adapt their business models to focus on promoting tap water as a viable and sustainable option for consumers. ## Related on Trend Hunter - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Energy Drink Faucets](https://www.trendhunter.com/trends/tap.md) - [Rotational Bar Tab Apps](https://www.trendhunter.com/trends/tab-app.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Replenishing Mineral Water Campaigns](https://www.trendhunter.com/trends/crazy-dry-january.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Icy Branded Soda Experiences](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md)