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# Continent-Specific Swimsuits
Reinvented Designer Swimwear in 'Water Baby' for Vogue Australia

By Marissa Brassfield | Published 2009-08-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/water-baby-vogue-australia
References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/water-baby-karlie-kloss-suits-up-for-vogue-australia-september/) & [vogue.au](http://www.vogue.com.au/)

For Vogue Australia’s 50th anniversary issue, photographer Todd Barry’s ‘Water Baby’ editorial features Karlie Kloss in nine one-off designer swimsuits created to honor the beauty of Australia.

[Burberry](https://www.trendhunter.com/trends/burberry-summer-2024), [Chanel](https://www.trendhunter.com/trends/coco-mademoiselles), [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-shapewear), and Dolce and Gabbana are among the fashion houses that created special designs for Todd Barry’s ‘Water Baby’ and Vogue Australia. My favorite of these is the off-the-shoulder Calvin Klein swimsuit featured first in the gallery; it was designed with Australia’s cerulean water in mind.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 85% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Designer Swimsuits:** Opportunity for luxury fashion brands to collaborate and create one-of-a-kind swimsuit designs for promotional campaigns.
- **Continent-specific Fashion:** Potential for designers to create region-specific fashion collections that celebrate the unique culture and beauty of different continents.
- **Editorial Fashion Shoots:** Trend in fashion editorials featuring high-end designer pieces, offering opportunities for collaborations and creative storytelling.

### Industries Being Reshaped

- **Luxury Fashion:** Disruptive innovation opportunity for luxury fashion brands to disrupt the swimwear market with exclusive, limited-edition designs.
- **Fashion Photography:** Opportunity for fashion photographers to showcase their skills and creativity through editorial shoots featuring designer swimsuits.
- **Print Media:** Potential for print magazines to attract readers and advertisers by featuring editorial fashion shoots that highlight unique fashion collaborations.

## Related on Trend Hunter

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- [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)
- [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md)
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- [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md)
- [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)
- [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)
