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# Pairing Pink and Black
Dolce and Gabbana 2009 Cruise Campaign

By lourdes sanchez bayas | Published 2008-11-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/water-and-sun-themed-ads-dolce-and-gabbana-2009-cruise-campaign
References: [frillr](http://frillr.com/?q=taxonomy/term/762) & [thefashionspot](http://www.thefashionspot.com/forums/f79/d-g-cruise-09-cato-elsa-jules-karmen-kelly-sheila-zuzanna-mario-testino-73270.html)

The [Dolce and Gabbana Cruise 2009 campaign](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata), which was shot by Mario Testino, seems to have a water and sun-themed taste to it.

As usual, D & G displayed it’s overcrowded set with models Julian Hennig (seen in a pink jacket), Govan Baird (sitting, wearing a pinkish polo) Jonas Kesseler, Catherine McNeil and Maryna Linchuk.

Veteran model Claudia Schiffer made an appearance in the campaign as she cavorted with the eclectic crowd in a very strange beach scene. Schiffer was featured sitting on a beach bench wearing a black skirt with her legs wide open. Schiffer was also photographed tanning alone. The peculiar beach scene also featured two women dressed completely in black, and a big crowd of overly tanned people.

As for the cruise scenes, the models wore [evening gowns](https://www.trendhunter.com/trends/mcqueen-holiday-2025) which had a predominant color palette of [soft pink and black](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra) with a patent leather shine to it.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 62% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Water and Sun-themed Campaign:** Opportunity for innovative marketing campaigns that incorporate water and sun elements to create a unique and engaging brand experience.
- **Pink and Black Color Palette:** Potential for fashion brands to capitalize on the trend of combining pink and black in their designs, creating visually striking and on-trend collections.
- **Eclectic and Overly Tanned Theme:** Room for disruptive innovation in the beauty and cosmetic industry by embracing diverse beauty standards and challenging societal norms around tanning.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore the pink and black color palette trend to create bold and eye-catching designs.
- **Beauty and Cosmetics:** Opportunity for beauty brands to disrupt the market by promoting diverse beauty standards and offering products that cater to various skin tones and preferences.
- **Marketing and Advertising:** Marketing professionals can leverage the water and sun-themed trend to create immersive campaigns that captivate consumers and differentiate their brands.

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