# Powder-to-Foam Exfoliants Sand & Sky's Water-Activated Powder is Bursting with Australian Fruits By Laura McQuarrie | Published 2020-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/water-activated-powder References: [mirror](https://www.mirror.co.uk/3am/style/shopping/sand-sky-launch-exfoliating-powder-22053287) & [ca.sandandsky](https://ca.sandandsky.com/products/australian-skincare-exfoliant-emu-apple-enzyme-powder-polish) The newest product from [Sand & Sky](https://www.trendhunter.com/trends/pro-youth-dark-spot-serum) is a water-activated powder polish that features the brand's signature Australian fruit. The Australian Emu Apple Enzyme [Powder](https://www.trendhunter.com/trends/revolution-powder-pops-silicone-case-pop-grip) Polish boasts a bright hue and a unique [powder-to-foam formula](https://www.trendhunter.com/trends/aerious-by-arove) that promises to brighten and even the skin tone without causing irritation. The clean, glow-boosting product is powered by gentle fruit enzymes and helps to reveal radiant skin without causing sensitivity as some other exfoliants tend to do. As many skincare products are water-based, brands are experimenting with water-activated formulas that require consumer intervention at the time of use. Since these products undergo a change in state when water is added, they have a dynamic nature that tends to be associated with efficacy. Image Credit: Sand & Sky ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Water-activated Formulas:** Brands are exploring water-activated formulas for skincare products, offering a dynamic and effective user experience. - **Powder-to-foam Transformation:** The trend of powder-to-foam exfoliants provides a unique skincare experience that enhances effectiveness and minimizes irritation. - **Gentle Fruit Enzymes:** Skincare brands are utilizing gentle fruit enzymes to create exfoliants that reveal radiant skin without causing sensitivity. ### Where This Applies - **Skincare:** The skincare industry can explore water-activated formulas and powder-to-foam transformations to innovate and enhance product effectiveness. - **Beauty:** In the beauty industry, there is an opportunity to incorporate water-activated formulas and gentle fruit enzymes to create unique and effective exfoliating products. - **Personal Care:** Personal care brands can tap into the trend of water-activated formulas and highlight the transformative nature of their products for a compelling user experience. ## Related on Trend Hunter - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [Sulfuric Cleansing Powders](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md)