# Fruity Special Edition Cookies These Watermelon Oreos Aim to Become a New Summer Symbol By Michael Hines | Published 2013-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watemelon-oreos References: [thatsnerdalicious](http://www.thatsnerdalicious.com/carbs/limited-edition-watermelon-oreos-have-arrived/) & [foodbeast](http://foodbeast.com/content/2013/06/17/watermelon-oreo-cookies-are-real-mark-the-official-start-to-summer/) Here’s hoping that watermelon [Oreos](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack) become an official staple of summer. The latest special edition Oreo is designed specifically for summer and takes the flavor of one of the season’s most iconic foods: the watermelon. In addition to these fruity cookies, the company has already released ginger bread, candy corn and birthday cake Oreos. The watermelon Oreos have a vanilla cookie and a green and magenta(ish) filling. They’re currently being sold at [Target](https://www.trendhunter.com/trends/oreo-festive-cookies) stores for $3 a pack. In addition to the watermelon cookies, Oreos is also releasing a rainbow sherbet version. Both cookies are likely going to only be available during summer as the company seems to keep its [special editions strictly seasonal](https://www.trendhunter.com/trends/summer-cookies). That being said, it’s probably a good idea to buy several packs of watermelon Oreos before they’re pulled from shelves. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Special Edition Cookies:** Opportunity for companies to create limited edition flavors of popular products to cater to seasonal demand. - **Seasonal Food Flavors:** Potential for food companies to experiment with unique and seasonal flavors to attract consumers during specific times of the year. - **Novelty Dessert Items:** Chance for businesses to create innovative dessert items that combine popular flavors with unique themes or designs. ### Industries Being Reshaped - **Food and Beverage:** Potential for food companies to capitalize on the trend of creating special edition flavors and seasonal food items. - **Retail:** Opportunity for retailers to stock and sell limited edition and seasonal food products to attract customers and drive sales. - **Snack and Confectionery:** Chance for snack and confectionery companies to introduce novel dessert items with unique flavors and designs to stand out in the market. ## Related on Trend Hunter - [Christmasy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-festive-cookies.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Revived Carnival Sandwich Cookies](https://www.trendhunter.com/trends/cotton-candy-oreo.md) - [Summer Biscuit Sticks](https://www.trendhunter.com/trends/pocky-summer-flavors.md) - [Sour Candy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-sour-patch-kids.md) - [Earthy Dessert Sandwich Cookies](https://www.trendhunter.com/trends/oreo-dirt-cake.md) - [Iconic Cake-Inspired Cookies](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies.md)