# Guerrilla Graffiti Film Promos "Watchmen" Street Art Pops Up All Over NYC, Toronto & London By Marissa Brassfield | Published 2009-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/watchmen-graffiti References: [arrestedmotion](http://arrestedmotion.com/2009/03/watchmen-graffiti-who-watches-the-watchmen-guerrilla-viral-marketing/) & [splashpage.mtv](http://splashpage.mtv.com/2009/03/03/watchmen-graffiti-appearing-around-cities-as-movies-release-date-approaches/) In a curious move that could either be a [guerrilla promo stunt](https://www.trendhunter.com/trends/mwcurated) or just a project undertaken by die-hard fans, "Watchmen" graffiti has been popping up all over New York City, Toronto and London. While the [street art style](https://www.trendhunter.com/trends/surreal-street-art-1) varies from piece to piece, the message is always the same: "Who watches the Watchmen?" Although this project could conceivably be a well-planned PR stunt, based on the high-profile locations in which these spray-painted "Watchmen" promos appear, David Press of [MTV's](https://www.trendhunter.com/trends/call-of-duty-beavis-and-butthead) Splash Page blog chalks it up to overzealous fans. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 86% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Guerrilla Graffiti Marketing:** Opportunity for businesses to use guerrilla graffiti as a disruptive marketing strategy, creating buzz and intrigue. - **Street Art Promotions:** Using street art as a promotional tool can engage audiences in a unique and creative way, potentially reaching a wider demographic. - **Fan Engagement Campaigns:** Encouraging fans to create and share branded content in public spaces can generate excitement and loyalty for a brand or franchise. ### Industries Being Reshaped - **Marketing and Advertising:** Exploring guerrilla marketing tactics can provide innovative approaches for companies to stand out in crowded markets. - **Entertainment and Media:** Utilizing street art as a promotional tool can enhance the visibility and buzz around movies, TV shows, and other forms of entertainment. - **Fashion and Apparel:** Collaborating with street artists to create branded graffiti can offer unique and eye-catching designs for clothing and accessories brands. ## Related on Trend Hunter - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Film-Themed Spray Paints](https://www.trendhunter.com/trends/cloakwork.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Graffiti-Inspired Branding Campaigns](https://www.trendhunter.com/trends/mosaic-north-america.md) - [Provoking Graffiti Exhibits](https://www.trendhunter.com/trends/david-ruggeri.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Digital Graffiti NFTs](https://www.trendhunter.com/trends/graffiti-wall-collection.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md)