# Violent Watch Face Ads The Watches Magazine Developed Ads with Watch Counterfeiters Being Harrased By Alexander Lam | Published 2013-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/watches-magazine References: [adsoftheworld](http://adsoftheworld.com/media/print/the_watches_magazine_husband) In a series of [print ads](https://www.trendhunter.com/trends/axe-campaign) by The Watches Magazine, violence against fake watch purchasers takes place on the face of the watch. Each person in the series of mini dramas by ad agency [Havas Worldwide](https://www.trendhunter.com/trends/jblgoestopless) makes up a hand of the watch. Along with the shocking graphic, the ad states "Don't take risks for nothing. Don't buy [fake watches](https://www.trendhunter.com/trends/watchlock-clasp)." Every individual ad has a scene where someone is grievously injured for wearing a fake watch from a prestigious brand. The ads have three scenes titled 'Husband,' 'Saw,' and 'Policeman.' Husband features a man hanging his wife off a cliff after noticing her expensive watch. Policeman shows a cop blowing the head off a black man after seeing his fake watch. Needless to say these are anything but politically correct. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Violence in Advertising:** Using shocking and provocative imagery to grab attention and make a powerful statement in advertising campaigns. - **Counterfeit Watch Awareness:** Highlighting the dangers and consequences of purchasing and wearing counterfeit watches. - **Ethics in Advertising:** Addressing the ethical implications of using violence to promote products or brands in advertising. ### Industries Being Reshaped - **Luxury Watches:** Promoting authentic luxury watches and raising awareness about counterfeit products in the watch industry. - **Advertising and Marketing:** Creating innovative and ethical advertising campaigns that effectively communicate brand messages and values. - **Law Enforcement:** Collaborating with law enforcement agencies to combat the counterfeit watch market and raise public awareness about its associated risks. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Superhero-Inspired Wristwatches](https://www.trendhunter.com/trends/deadpool-and-wolverine-1.md) - [Cartoonish Parental Timepieces](https://www.trendhunter.com/trends/swatch-x-the-simpsons-watches.md) - [Metaverse-Powered Watch Campaigns](https://www.trendhunter.com/trends/gshock-watch-line.md) - [Collaborative Fashion-Centric Patterned Watches](https://www.trendhunter.com/trends/gmds5610ma7er.md) - [Asymmetrical Shadowy Wristwatches](https://www.trendhunter.com/trends/good-evil-omen.md) - [Co-Branded Maximalist Timepieces](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er.md)