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# Air-Powered Watches
The Urwerk UR 202 Turbine Timepiece

By Going Like Sixty | Published 2008-10-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/watch-urwerk-ur-202-turbine-air-powered-timepiece
References: [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2008/10/Urwerk-UR-202-Turbine-Automatic.aspx) & [urwerk](http://www.urwerk.com/)

This watch has the potential to outlast anybody who owns it. The [Urwerk](https://www.trendhunter.com/trends/urwerk-ur230-polaris) UR 202 Turbine Automatic uses compressed air to regulate how it is wound. The Urwerk's 'Revolving Satellite Complication' face is patented and relies on [fluid dynamics](https://www.trendhunter.com/trends/turbine), which are controlled by air friction to cushion the [winding system](https://www.trendhunter.com/trends/automatic-watch-winder). Since it's the winding that wears out a watch, this makes it virtually impossible to wreck the Urwerk.

**Implications** - While many consumers today have grown dependent on technology, others prefer to invest their time and money in products that don't leave them dependent on a service that is not immune to failure. Products that can function without the use of modern technology will be appealing to the large clientele who appreciates their independence.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 47% | Activity: 93% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Air-powered Watches:** Replacing traditional winding mechanisms with compressed air technology can lead to longer-lasting and more reliable timepieces.
- **Fluid Dynamics Technology:** The patented 'Revolving Satellite Complication' face of the Urwerk UR 202 Turbine Timepiece showcases the potential for innovative uses of fluid dynamics in product design.
- **Non-technology Dependent Products:** Consumers who value independence and durability over modern technology will be attracted to products that function without dependence on said technology.

### Who This Affects Most

- **Watchmaking:** Watchmakers can explore the use of compressed air technology and fluid dynamics in order to create timepieces that are more reliable and longer-lasting.
- **Product Design:** Innovative product designers can incorporate fluid dynamics in a variety of uses beyond watches to enhance durability and reliability.
- **Luxury Goods:** The Urwerk UR 202 Turbine Timepiece demonstrates how luxury brands can create innovative, non-technology-dependent products that appeal to a broader audience.

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