# Tech-Hiding Watch Straps This Strap Allows People to Hide Apple Watches Under a Classic Timepiece By Mishal Omar | Published 2016-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watch-strap References: [gizmodo](http://gizmodo.com/double-sided-strap-lets-you-hide-your-apple-watch-shame-1785203300) & [sinn.de](http://www.sinn.de/en/Dual_Strap_System.htm) People who would like to wear two watches at once can purchase this watch strap to do so. Called the 'Dual Strap System,' the contraption was designed by the watchmaker Sinn and was designed to hide a user's [Apple](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band) Watch. While many people wear the Apple Watch for functional purposes, the watches do not have a style that all see as friendly towards sophisticated or professional fashions. As a result, this watch strap can hold two time pieces -- the Apple Watch on one side and a [classic timepiece](https://www.trendhunter.com/trends/retrofuture-wrist-tech) of the user's choice on the other. The timepiece can face the user for aesthetic purposes and when they need to use the functions of the Apple Watch, they can simply turn the strap around. This contraption is simple but makes for an excellent product that allows users to enhance the features of their belongings. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Dual Strap System:** The Dual Strap System creates a new trend of wearable accessories that combine functionality and style in one product. - **Tech-disguising Accessories:** The trend of tech-disguising accessories creates new opportunities to blend wearable technology with classic styles without compromising on fashion. - **Hybrid Wearables:** The hybrid wearable trend creates opportunities for creating innovative products that combine the benefits of wearable technology with the aesthetics of traditional watches. ### Sectors Adopting This - **Fashion and Accessories:** The Fashion and Accessories industry can benefit from integrating wearable technology into their products while maintaining their style and brand identity. - **Wearable Technology:** The Wearable Technology industry can explore opportunities to collaborate with established fashion brands to create hybrid wearables that cater to both fashion and functionality needs of users. - **Luxury Watches:** The Luxury Watches industry can explore the potential of incorporating wearable technology into their products without compromising on the brand's reputation, creating hybrid wearables that cater to both functionality and style at the same time. ## Related on Trend Hunter - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Reversible Magnetic Smartwatch Straps](https://www.trendhunter.com/trends/uniq-revix.md) - [Four-Position Smartwatch Straps](https://www.trendhunter.com/trends/elegaband.md) - [Angled Dual-Display Smartwatches](https://www.trendhunter.com/trends/apple-watch-concept.md) - [Tool-Integrated Smartwatch Straps](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet.md) - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md) - [Refined Weatherproof Smartwatch Straps](https://www.trendhunter.com/trends/bellroy-venture-watch-strap.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Sleek Watch Bands](https://www.trendhunter.com/trends/stainless-steel-apple.md)