# Underwater Watch Stores The Huawei 'Dive-Thru' is Only Accessible to Swimmers By Laura McQuarrie | Published 2019-10-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/watch-store References: [prexamples](https://www.prexamples.com/2019/10/huawei-launch-first-ever-dive-thru/) & [huaweidrivethru](http://www.huaweidrivethru.com) To make a splash with the launch of the new [Huawei](https://www.trendhunter.com/trends/huawei-1) Watch GT 2, the telecommunications company created a partially submerged watch store and "the world’s first Dive-Thru kiosk." For one day only, people have the chance to visit the Royal Victoria Dock in east London and brave the cold water to snag a watch of their own for free. British Olympian Greg Rutherford will kick things off and show people how it's done before members of the public have their chance to [swim for a smartwatch](https://www.trendhunter.com/trends/smart-swim-2). Like a fast food drive-thru, the Huawei Dive-Thru is set up with an ordering window and an attendant but to pick up their Huawei Watch GT 2, people must be prepared to dive beneath the surface of the water. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Underwater Pop-up Stores:** Creating temporary retail experiences that are partially submerged in water to attract adventurous consumers. - **Dive-thru Kiosks:** Designing kiosks that require customers to submerge underwater to receive their desired products. - **Innovative Retail Experiences:** Developing unique and immersive shopping experiences to engage and excite consumers. ### Sectors Adopting This - **Telecommunications:** Exploring opportunities to create experiential marketing campaigns that elevate brand awareness and drive consumer engagement. - **Smartwatch Manufacturing:** Incorporating creative and unconventional distribution methods to stand out in the competitive smartwatch market. - **Sports and Fitness:** Collaborating with athletes and sports personalities to promote products and create memorable promotional events. ## Related on Trend Hunter - [Demure Dive Computer Smartwatches](https://www.trendhunter.com/trends/suunto-ocean.md) - [Accessible Feature-Rich Diver Watches](https://www.trendhunter.com/trends/undone-aquadeep-dive-watch.md) - [Ultra-Connected Diving Watches](https://www.trendhunter.com/trends/descent-g2.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Communicative Diver Smartwatches](https://www.trendhunter.com/trends/garmin-descent-dive-computers.md) - [Accessible Aquatic Diver Timepieces](https://www.trendhunter.com/trends/timex-tiburon-dive-watch.md) - [Powerful Deep-Dive Watches](https://www.trendhunter.com/trends/garmin-descent-g2.md) - [Recreational Diver Smartwatch Apps](https://www.trendhunter.com/trends/oceanic-app.md) - [Mint-Hued Diver Timepieces](https://www.trendhunter.com/trends/doxa-sub-300-carbon-seafoam.md)