# Science-Backed Haircare Lines Courtney Adeleye Unveils an Ocean-Inspired Haircare Line Watch & Sea By Georgia Wray Norsten | Published 2024-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watch-sea References: [wwd](https://wwd.com/beauty-industry-news/beauty-features/beauty-courtney-adeleye-mane-choice-watch-and-sea-1236769937/)  After transforming the haircare industry with 'The Mane Choice,' entrepreneur Courtney Adeleye is making waves again with her new venture, '[Watch & Sea](https://www.trendhunter.com/trends/pioneer-flying-hours).' Known for turning $500 into a $100 million brand acquired for $29 million, Adeleye is back with a science-driven collection rooted in the power of ocean-derived ingredients. Watch & Sea debuts with the 'Flourishing Collection,' a 10-piece lineup designed to hydrate, strengthen, and promote wellness for [all hair types and textures](https://www.trendhunter.com/trends/love-my-natural-hair). Key ingredients like sea kelp and seaweed extract infuse the collection with natural nourishment. Standouts include the 'Shimmer & Shine Flourishing Shampoo,' 'Scalp to Ends Flourishing Oil,' and two ingestibles -- a supplement and gummy featuring biotin and marine collagen. Launching online on December 22 and in Target stores on February 2, Watch & Sea blends community-first values with the latest in hair science. It’s a must-try for anyone seeking holistic haircare with a touch of luxury. Image Credit: Watch & Sea ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 83% | Activity: 83% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Ocean-derived Ingredients:** Incorporating ocean-derived ingredients like sea kelp and seaweed extract offers new avenues for developing natural and effective haircare products. - **Holistic Haircare:** The emphasis on holistic haircare that combines topical treatments with ingestible supplements marks a shift towards comprehensive wellness-focused beauty regimes. - **Community-driven Beauty Brands:** With a focus on community-first values, Watch & Sea exemplifies how engaging consumer communities can create more personalized and relatable beauty brand experiences. - **Inclusive Haircare Solutions:** The development of products that cater to all hair types and textures highlights the trend toward more inclusive and versatile haircare solutions. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry is evolving with science-backed product lines that emphasize natural ingredients and holistic wellness. - **Nutraceuticals:** The incorporation of biotin and marine collagen into ingestibles illustrates the growing intersection between haircare and nutraceuticals. - **Retail Distribution:** Strategic distribution through major retailers like Target demonstrates how accessibility and visibility in retail can amplify brand reach and consumer engagement. ## Related on Trend Hunter - [Black-Owned Haircare Collections](https://www.trendhunter.com/trends/curldaze.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Restorative Haircare Solutions](https://www.trendhunter.com/trends/damage-recovery-collection.md) - [Biomimetic Haircare Lines](https://www.trendhunter.com/trends/revolutionary-haircare.md) - [Live-Action Mermaid Film Haircare](https://www.trendhunter.com/trends/the-little-mermaid-1.md) - [Affordable Targeted Haircare](https://www.trendhunter.com/trends/being-haircare.md) - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md)