# Canned Chronograph Packaging O’Clock Assures Freshness with This Can-Sealed Watch Packaging By Jen Chae | Published 2013-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/watch-packaging References: [fancy](http://www.fancy.com/things/409100390907255167/Lilac-Face-&-Mint-Strap-by-OClock-Watches) & [facebook](https://www.facebook.com/pages/Oclock-Watch/164583430235821) Italian timepiece company O’Clock’s watch packaging is fascinating in an informal way. [Minimalist watches](https://www.trendhunter.com/trends/time-for-fun) are delivered in sealed cans that open at the tug of a pull tab. This food-like packaging is bizarre yet impressionable. In this way, O’clock sets itself apart from other watch companies. The [tin can](https://www.trendhunter.com/trends/siesta-co) may seem like a peculiar idea, but it’s actually perfectly in line with O’clock’s overall branding. Sealed-shut cans represent freshness, which seems to be the theme of O’clock’s chronographs. The brand’s packaging is minimalist and future-forward. Its watches come in colors like lilac and mint, in line with the concept of visual modernity and freshness. The clean-cut circle watch face is bare of numbers, making it a minimalist and elegant timepiece. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Sealed-shut-product-packaging:** Innovative canned packaging for products enhances freshness and uniqueness in branding - **Minimalist-packaging-design:** Minimalist packaging design sets a brand apart and creates a modern and elegant look - **Future-forward-product-packaging:** Future-forward product packaging creates a unique image for a brand and attracts modern customer base ### Who This Affects Most - **Watch-manufacturing:** Innovative packaging design in the watch industry creates a unique selling point and attracts modern customers - **Food-product-packaging:** Food product packaging can be leveraged by using innovative designs to enhance freshness and differentiate a brand from the competition - **Cosmetic-product-packaging:** Innovative packaging designs in the cosmetic industry can enhance brand perception and create a unique selling point ## Related on Trend Hunter - [Easy-Open Tuna Cans](https://www.trendhunter.com/trends/tuna-can-packaging.md) - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve.md) - [Hidden Bottle Opener Timepieces](https://www.trendhunter.com/trends/leverage-watch.md) - [Aluminum Coffee Packages](https://www.trendhunter.com/trends/zeitgeist-coffee-factory.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md) - [Radical Watch Clasp Concepts](https://www.trendhunter.com/trends/watch-concept-1.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Modernized Vintage Wristwatches](https://www.trendhunter.com/trends/vintage-alarm-clock-wristwatch.md)